Sony Sports Network unveils ‘Ground Tumhara, Jeet Hamari’ campaign for the most anticipated series of the year: India Tour of England.
Mumbai: Sony Sports Network, the home to premium cricket content in India, prepares to broadcast the biggest spectacle of the year – India tour of England. The five-Test series, commences June 20, 2025, with matches being played on some of the most historic pitches in England such as The Lord’s, The Oval, Edgbaston, Headingley, and Old Trafford.
The much-anticipated series is a significant fixture in the ICC World Test Championship calendar and signals a new era for Indian cricket following the recent retirements of stalwarts Rohit Sharma and Virat Kohli. With the leadership baton passing to a new captain, Team India is ushering in a fresh, young, and dynamic squad. This new team is poised to take on formidable challenges, determined to carry forward the legacy and script their own success stories on English soil. Historically, India has struggled in England, winning only 3 out of 19 series over the past century. However, this time, the squad embodies the spirit of ‘Naya India, Dhaakad India’, ready to face the challenge head-on.
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:“The India tour of England will be a ‘test’ in the truest sense of the word. While our recent dominance in limited-overs cricket is a testament to the depth and talent of Indian cricket, Test matches in England present a unique challenge. With ‘Naya India, Dhaakad India’, we are celebrating the courage and determination of this new generation, which is unafraid, undeterred, and ready to script history. Sony Sports Network aims to rally the nation behind Team India as they embark on this crucial Test series, inspiring fans to believe that this team can overcome any challenge on any pitch in the world.”
Cheteshwar Pujara, Indian Batter & Panellist for India tour of England:“The India-England Test series has always been a true measure of a team’s grit and adaptability. In the last 100 years, India has managed to win only 3 out of 19 series played on English soil, which highlights just how challenging this contest has been for us. With a young and dynamic squad, this tour represents a significant turning point for Indian cricket. I look forward to witnessing how this group rises to the occasion and sets new benchmarks for future generations.”
Irfan Pathan, former Indian all-rounder and Sony Sports Network panellist for India tour of England:“Test cricket in England is the ultimate examination of skill, temperament, and character. With a new generation stepping up, Team India is not just carrying forward a legacy—they are writing a new chapter in our cricketing history. ‘Ground Tumhara, Jeet Hamari’ perfectly captures the fearless attitude and resilience of this squad. I am confident that this team has the talent and determination to take on the toughest challenges and inspire a new wave of fans across the country.”
Sony Sports Network has launched its latest campaign, ‘Ground Tumhara, Jeet Hamari’, ahead of the highly anticipated India tour of England 2025. The campaign, centred around a dynamic animation-based film, draws inspiration from the evolving narrative of Indian cricket—where the team has excelled in shorter formats but faces a defining challenge in Test cricket, particularly against England on their home turf.
Link to view film: https://youtu.be/oA6j_CRzXj4?si=HLfJEkxiQOCJeg9E
As part of this campaign, Sony Sports Network has produced a suite of compelling promotional films that capture the essence and intensity of India’s pursuit of Test glory in England. The ‘Captains Promo’ highlights that while cricket has evolved over the years, the challenge of winning in England remains unchanged. Featuring post-match interviews with three legendary captains—Ajit Wadekar (1971), Kapil Dev (1986), and Rahul Dravid (2007)—the film underscores the magnitude of the task ahead and concludes with the powerful message, “Ground to Tumhara hai, par jeet hamari hogi,” encapsulating the team’s determination to re-write history. Link to view film: https://youtu.be/W4Cif6UXGSk?si=tas3YuvunQrtD7BQ Another film, ‘Fury in Harmony – Bumrah,’ focuses on Jasprit Bumrah’s pivotal wicket against England from the 2020-21 series, capturing the intensity and satisfaction that Test cricket brings to its fans. The footage reflects the fierce competition and the high stakes that define this historic rivalry.
Link to view film: https://youtu.be/QOTCszuyhF8?si=s6Lk01PfQlYXoTcz
Finally, the film ‘Kasam Paida Karne Wale Ki’ which is yet to go on-air delves into themes of fierce rivalry and challenges with the English cricket team, highlighting the adversity posed by English playing conditions and fans. The iconic 1984 song ‘Kasam Paida Karne Wale Ki’ which is also the background song resonates with Team India’s struggle in test cricket in England. The film features Cricket legend, Sunil Gavaskar, Irfan Pathan, Gaurav Kapur and Sanjana Ganesan along with English players: Mark Wood, Harry Brook, Jamie Smith and Gus Atkinson. While the journey will not be easy, the new Team India’s resolve and fighting spirit are emphasized as they look to settle old scores for once and all in their quest to re-write history.
Through this campaign, Sony Sports Network not only highlights the sporting challenge but also the emotional and cultural significance of the India-England Test rivalry. With a new and dynamic squad stepping up in the wake of recent retirements, the films collectively reinforce the narrative that a resilient Indian team is prepared to embrace the toughest challenge in world cricket, inspiring millions of fans to believe in the promise of ‘Naya India, Dhaakad India’.
Catch the much-anticipated India tour of England starting from June 20, 2025 LIVE and Exclusive on the Sony Sports Network channels
