This isn’t just about great food. Wendy’s is creating an immersive experience — from quirky sticker collectibles to buzzing in-store events.
Mumbai: Wendy’s India is dialling up the fun with the launch of the International Burger Bash, a flavour-packed festival celebrating bold burgers, great beats, and big rewards. From May 28 to June 15, burger lovers across India are in for a treat with five limited-edition burgers inspired by iconic street food from around the globe.
Whether you’re into spicy Korean flavours or the smoky charm of an American BBQ, Wendy’s has something for every palate — and yes, vegetarians included! Alongside the delicious eats, expect collectible goodies, creator-led content, and vibrant in-store parties that’ll turn your local Wendy’s into the hottest hangout in town.
Nishant Kedia, CMO – India at Rebel Foods, said, “This isn’t just a menu refresh – it’s a flavour movement. We’ve brought global inspiration, added a dash of desi flair, and wrapped it all up in a playful, gamified experience. It’s everything Wendy’s stands for — bold, quirky, and unforgettable.”
Here’s what’s cooking at Wendy’s International Burger Bash:
· Nachoburg Cheese Burger – Mexico
loaded with jalapeños, zesty salsa, and crunchy nachos. A spicy, cheesy delight.
· Chimichurri Burger – Argentina
Slathered in creamy, tangy chimichurri sauce — bold and bright like Buenos Aires.
· Korean Burger – Korea
Turn up the heat with buldak-style sauce. It’s fiery, punchy, and seriously addictive.
· American BBQ Burger – USA
A smoky classic that channels the spirit of backyard BBQs.
· Firebolt Tandoori Burger – India
Homegrown and proud — packed with desi spices and flavour that hits hard.
Each burger is available in vegetarian and non-vegetarian options, so no one misses out on the global flavour fest.
Beyond the Burger: A Party with Every Bite:
This isn’t just about great food. Wendy’s is creating an immersive experience — from quirky sticker collectibles to buzzing in-store events.
Sticker Sheet Hunt:
With every order, customers get an exclusive sticker sheet featuring all five burgers. Collect more to win big:
· 3 Sheets = Free Burger
· 4 Sheets = Free Meal
· 5 Sheets = Free Burgers for a Year!
Burger Raves: Where the Party’s at:
Wendy’s is bringing the vibes to five cities with late-night, in-store raves. Think DJs, cool lighting, dancing mascots — and, of course, burgers.
Rave Schedule (7–9 PM & 10 PM–12 AM):
· Pune – June 6 | Pune Law College road EatSure Foodcourt
· Delhi – June 7 | Kirti Nagar Wendy’s Store
· Rajkot – June 8 | EatSure Foodcourt
· Hyderabad – June 13 | Hi-Tec Mall Wendy’s Store
· Bangalore – June 14| BTM Wendy’s Store.
Creator-Led Buzz:
Popular content creator Sai Godbole takes center stage in a fun digital campaign, slipping into different global avatars to introduce each burger in her signature, multilingual style. A catchy, food-filled rap anthem adds to the playful energy — you’ll be humming it long after the burgers are gone.
Influencer Collabs:
Wendy’s is partnering with micro and mid-tier influencers to stir up FOMO and get fans racing to collect their stickers and show off their finds.
The International Burger Bash is live at Wendy’s locations across India and available via food delivery apps. Whether you’re there for the burgers, the music, or the memories — one thing’s for sure: this is Wendy’s like you’ve never seen it before.
