The brand also champions animal welfare, partnering with organizations like YODA to protect and support the voiceless.
Mumbai: Being Human Clothing, the fashion brand with a heart, announces the launch of its SS25 Campaign, a celebration of real stories, bold choices, and conscious living. Rooted in the brand’s enduring mission to make fashion more purposeful, SS25 underscores Being Human’s commitment to being a conscious company. As part of this ongoing journey, the brand continues to take small but significant steps to minimize its environmental footprint and maximize its positive influence.
Being Human’s latest collections feature a thoughtful blend of 100% Fairtrade, organic, and recycled cotton, along with denims made from recycled PET bottles. These materials reflect the brand’s dedication to eco-conscious fashion and its belief in responsible manufacturing. In keeping with this spirit, Being Human has amplified its Fairtrade collection, supporting cotton farmers with fair pricing and improved working conditions, ensuring dignity and sustainability from farm to fashion.
Being Human: The Salman Khan Foundation continues to save lives with healthcare initiatives and shape lives through education, extending compassion to communities in need. Environmental protection and conservation remain a key priority for Being Human Clothing. In collaboration with Beach Warriors, Being Human has actively participated in coastal clean-up drives, reinforcing its commitment to cleaner oceans and greener futures.
The brand also champions animal welfare, partnering with organizations like YODA (Youth Organisation in Defence of Animals) to protect and support the voiceless. Speaking of the campaign, Ayaan Agnihotri, Executive Director at Being Human Clothing, shares, “SS25 marks another step forward in our mission to make fashion meaningful. We’ve stayed committed to making thoughtful choices, whether it’s in how our clothes are made or how we give back to the community. With SS25, we want our customers to feel proud of what they wear, knowing it reflects a more mindful way of living.”
With the SS25 Campaign, Being Human Clothing invites everyone to be part of something greater than fashion—a movement that’s grounded in purpose, driven by values, and inspired by the everyday choices we make. It’s a call to wear your conscience, stand for what matters, and create a more compassionate, sustainable future. When fashion reflects humanity, every thread can lead to change.
Being Human Clothing’s SS25 Campaign (Youtube) – https://youtu.be/YLoze2WjkEg
Being Human Clothing’s SS25 Campaign (Instagram) – https://www.instagram.com/reel/DKRCVxRId_q/?utm_source=ig_web_copy_link
