From tradition to technology, Siyaram’s crafts an emotional Father’s Day film ‘Papa Hain Toh’
Mumbai, 14th June 2025: Siyaram’s, one of India’s most iconic menswear brands, has unveiled its first-ever AI-created digital film for Father’s Day, titled ‘Papa Hain Toh’. This unique initiative blends cutting-edge technology with deep-rooted tradition, offering an emotional tribute to the quiet strength, presence, and silent sacrifices of fathers.
The film stands out not just for its moving message but also for its innovative production. Entirely conceptualized and brought to life using artificial intelligence, ‘Papa Hain Toh’ combines evocative Hindi verses with AI-generated visuals and music. The result is a storytelling experience that feels deeply human despite its machine-assisted creation — a testament to Siyaram’s progressive approach to narrative and design.
“पापा हैं तो घर में हर दिन खुशियाँ आती हैं,
पापा से ही माँ की मुस्कान सजती जाती है।”
Speaking on the campaign, Prashant Awasthi, AVP Marketing, Siyaram’s, said: “Fathers often speak the least but say the most through their actions. With ‘Papa Hain Toh’, we wanted to honour that quiet strength — the everyday presence that makes everything feel safe, complete, and steady. At the heart of it all, we realised: ‘Papa Hain Toh Sab Theek Hain’. This film is our tribute to those unsaid moments and unseen sacrifices that define fatherhood.”
Ketan Shivadekar, Creative Director, AGENCY09, added: “We used AI deliberately — not to replace emotion, but to express it more creatively and powerfully. AI gave us the freedom to explore and express emotions in a new format. This campaign proves that technology and emotion can coexist beautifully when led by a strong insight.”
While the use of AI enabled Siyaram’s to experiment with a new storytelling format, the brand reiterates its deep respect for human creativity. This initiative represents a harmonious blend of innovation and emotion, setting a new benchmark for AI-driven narratives in the Indian apparel industry.
The ‘Papa Hain Toh’ film is now live across Siyaram’s social media platforms, inviting audiences to reflect and share their own stories of fatherhood.