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Lakmé and Zepto Create Powerful Beach Activation in Mumbai to Promote Sun Safety with 10-Minute Sunscreen Delivery

News Desk by News Desk
June 18, 2025
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Lakmé and Zepto Create Powerful Beach Activation in Mumbai to Promote Sun Safety with 10-Minute Sunscreen Delivery
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A striking mirrored installation on Juhu Beach highlights the importance of daily sunscreen use, as Lakmé Sun Expert joins Zepto’s rapid delivery platform

Bengaluru, June 18, 2025: As the Indian summer intensifies with soaring temperatures and record-breaking UV indices, Lakmé has teamed up with Zepto to make sun protection more accessible than ever. The iconic Lakmé Sun Expert range is now available for rapid 10-minute delivery on Zepto—India’s fastest-growing consumer internet brand.To mark this timely partnership, the two brands launched a thought-provoking activation at Juhu Beach, Mumbai. A giant mirrored sign cast a shadow on the sand reading: “Lakmé Sun Expert Delivered in 10 Minutes”—a message that appeared most clearly when the sun was at its peak, the exact time sunscreen protection is critical.> Chandan Mendiratta, Chief Brand and Culture Officer, Zepto, said:“This collaboration is about more than speed—it’s about cultural relevance and real-time care. By bringing Lakmé Sun Expert to Zepto, we’re enabling instant access to essential sun protection, helping people stay safe when it matters most.”> Pratik Ved, Vice-President, Skincare, Hindustan Unilever, added:“At Lakmé, we aim to drive both product effectiveness and sunscreen adoption in India. With Zepto’s 10-minute delivery, we’re closing the gap between need and availability, making sun-safe habits easy and immediate.”The installation served as a symbolic reminder of sunscreen as an essential, yet often invisible, layer of protection—especially in the harsh Indian sun.About the ProductLakmé Sun Expert’s IN-VIVO tested sunscreen range is designed for Indian skin tones and weather conditions, offering broad spectrum UV protection, lightweight textures, and everyday-friendly formulations. Now, whether you’re at the beach, on your commute, or heading out for errands, you can get protected in minutes—courtesy of Zepto

more on: Zepto@prpundithavasred.com

Tags: innovative brand activationJuhu Beach activationLakmé Sun ExpertLakmé sunscreen deliveryskincare in summersun protection tipssun safety campaignsunscreen awareness IndiaUV protection IndiaZepto 10-minute delivery
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