The OOH campaign delivers bold banter and instant appeal, reflecting the fast, fun spirit of both brands
New Delhi, 20th June 2025: The streets of Mumbai have a new attraction — eye-catching billboards from Libas, India’s leading ultra-fast fashion brand, and Zepto, the country’s fastest 10-minute delivery app. The brands have teamed up for a playful Out-Of-Home (OOH) campaign that’s making heads turn and sparking conversations across the city.
Strategically positioned in high-traffic zones like Prabhadevi, these billboards blend fashion-forward humour with Zepto’s promise of lightning-fast delivery. The campaign mirrors the vibe of today’s digital-first generation: quick, bold, and meme-worthy.
“We wanted to have a little fun with our audience while highlighting how seamless shopping from Libas has become. Zepto’s strong logistics capabilities will help us bring our customers closer as we strengthen our omnichannel presence,” said Nisha Khatri, Head of Marketing, Libas. “With this association, we are empowering modern Indian women with instant access to our products. And what better way to tell that story than by entertaining Mumbai with some good-humoured banter on billboards?”
More than just a fun activation, the campaign marks a key step in Libas’ mission to engage a younger, digital-savvy audience and expand its omnichannel footprint — proving that in fashion today, waiting is no longer an option.