The Mumbai-based agency clinches top honours for the Alli Serona Campaign, spotlighting underserved women in India’s informal workforce
Tokyo / Mumbai, 20 June 2025: Studio Talk, a leading strategic communications and media outreach agency, has won Gold at the 2025 PRWA Excellence Awards in Tokyo. The recognition came for its impactful media outreach for the Alli Serona Campaign in Bengaluru, marking the first time Studio Talk competed at the prestigious global platform.
Competing against seven international campaigns from top global PR agencies, Studio Talk’s win was hailed by the PR World Alliance (PRWA) in a LinkedIn post: “Big congratulations to our new member Studio Talk who took home the win at their first GA!”
The award-winning Alli Serona Campaign focused on creating awareness about the struggles of underserved women from Bengaluru’s informal workforce. The campaign name—meaning “Let’s meet there” in Kannada—underscores the importance of safe, inclusive spaces where women can connect and advocate for better public transportation and urban planning.
Studio Talk is known for its work across the Social Development sector, as well as in Aviation, Education, Consumer Durables, Technology, Publishing, Entertainment, and Live Events. With operations spanning India, the UAE, and Africa, Studio Talk delivers tailored, impactful communication strategies for both mission-driven and commercial initiatives.
Mahrukh Inayet, Managing Partner at Studio Talk, shared: “We are thrilled to have won for this project, which took us into the heart of an important story. Our team collaborated with civil society organisations, artists, designers, and think tanks to amplify the voices of informal workers in city planning.”
Vikram Sawant, Managing Partner, added: “This award reinforces our commitment to staying connected with grassroots issues while maintaining a global perspective. We aim to adapt to evolving communication models and continue delivering meaningful narratives.”
Other finalists at the PRWA Excellence Awards included The Bepublic Group (Brussels) and Denterlein (Boston).
The PR World Alliance is a premier global network of leading communication agencies, recognising excellence in strategic communication worldwide.
