Celebrating Teej with Curated Festive Delights That Honour Tradition, Love, and Togetherness
New Delhi, 23rd June 2025: Haldiram’s, India’s iconic brand for traditional sweets and snacks, has launched its festive campaign, “Teej ki Meethi Lehar,” in celebration of Teej — the festival that marks the arrival of the monsoon and symbolizes enduring bonds of love and cultural heritage.As part of the campaign, Haldiram’s has introduced a special collection of Ghewar and Feni gifting hampers, designed to add sweetness to the festivities. The offerings include:Teej Ghewar BoxTeej Ki Mithaas TrayTeej Ki Mithaas HamperThese hampers showcase indulgent flavours such as Malai Ghewar, Kesar Ghewar, Kaju Cream Ghewar, Rose Ghewar, as well as White and Kesar Feni — a perfect blend of tradition and taste.Kailash Agarwal, President – Retail QSR, Haldiram’s, shared:“At Haldiram’s, we take pride in celebrating Indian festivals through our signature creations. With ‘Teej ki Meethi Lehar,’ we aim to spread happiness and togetherness by offering thoughtfully curated hampers that make festive moments even more special.”The festive hampers and Ghewar varieties are available at all Haldiram’s stores and restaurants, through the official website, and for delivery via Zomato.