With over 38 years of combined leadership in marketing, the duo behind SAM & ANDY is reshaping brand strategy for a fast-evolving consumer and media landscape.
Mumbai, India — June 24, 2025:
In an age dominated by performance marketing metrics and short-term ROI obsessions, two senior marketing strategists — Sameer Joshi and Anindya Ghosh — are leading the charge for strategy-first brand building. With more than 38 years of collective leadership experience across India’s top agencies and corporates, the duo now helms SAM & ANDY, an independent consultancy focused on brand clarity, business growth, and digital transformation.
Far from offering cookie-cutter solutions, Joshi and Ghosh help both brands and creative agencies reframe their business foundations through deep strategic thinking. Their consultancy blends insight, direction, and vision, addressing the disconnect between creative output and commercial impact in today’s hyper-competitive landscape.
Topical Story Angles They Can Contribute To:
Is Branding Dead in the Performance Age? — The critical need for long-term brand vision alongside short-term gains.
Creative vs. Commercial: Who’s Winning the Boardroom Battles? — How business-first creatives are changing agency-client dynamics.
The Great Disconnect — Why agencies still struggle to speak the language of business and how SAM & ANDY bridge that gap.
Strategy Is Sexy Again — The rise of strategy-first consultants in an execution-heavy world.
Beyond the Campaign — What genuine brand growth means today.
Can Your Brand Survive 2030? — Future-proofing strategies in an era of AI, shifting consumer behavior, and cultural evolution.
Inside the Shift — Why marketers are moving from “creative first” to “strategy first.”
The Brand Doctor Is In — How SAM & ANDY has successfully turned around struggling brands.
Sameer and Anindya are available for:
✅ Industry features & expert commentary
✅ Guest articles and Q&As
✅ Speaker sessions and panels
✅ Deep-dive interviews
For editorial collaborations or to arrange a call with SAM & ANDY, please get in touch to explore tailored story angles.
website: https://www.sam-andy.in/
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