The new collection features waterproof, cushioned clogs combining style, comfort, and unbeatable practicality for the rainy season
The new collection features waterproof, cushioned clogs combining style, comfort, and unbeatable practicality for the rainy season
Mumbai, June 27, 2025: Bata India’s Floatz has unveiled its latest campaign starring actor and content creator Prajakta Koli, introducing an innovative range of waterproof, lightweight, anti-skid clogs designed for the monsoon season. In a playful, slice-of-life video, Koli takes on the role of a quirky news reporter delivering an all-important PSA: “Floatz is your go-to, come rain or shine!”
Engineered with smart technologies like FloFoam cushioning, Dual Density soles, and advanced arch support, the new Floatz collection promises superior comfort without compromising on style. Available in breezy pastels starting at just ₹1,199, the clogs are crafted to keep pace with every adventure—from impromptu errands to airport sprints.
“Much like Prajakta Koli, whose authentic, relatable personality resonates with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price,” said Deepika Deepti, Head of Marketing, Bata India. “Its on-trend, waterproof design and advanced technology make it the perfect all-day companion, especially during monsoons.”
Sharing her excitement, Prajakta Koli said, “Being a true-blue Mumbaikar, monsoons have always been part of my life—whether it was getting to college or work, rain never stopped me. I’m thrilled to front the Floatz campaign by Bata—a collection that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”
Floatz, the fastest-growing brand in Bata’s portfolio, is now available at 1,900+ Bata stores and online at bata online store. Designed to meet every moment, from casual hangouts to busy workdays, Floatz ensures you stay stylish and steady on your feet, rain or shine.
