• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Klook Launches ‘The Best You’ Campaign with Bharti Singh, Celebrating Travel as a Journey of Self-Discovery

    Sony Semiconductor Solutions Launches LYT-828 CMOS Sensor with Advanced HDR Capabilities for Smartphones

    Floatz by Bata India Launches Monsoon-Ready Campaign with Prajakta Koli

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    ZILO Raises $4.5M from Info Edge Ventures, Chiratae to Transform Fashion Quick Commerce

    MiQ Launches Sigma: The First AI Platform Unifying the Programmatic Ecosystem, Built in Bengaluru

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Rachi Sharma Pushes Boundaries in Sony TV’s Dark Thriller Aami Dakini

    Reise Moto Ignites Supercross Fever with ISRL Fan Parks for Season 2

    OML and Ultraviolette Unveil ‘The Fastest Indian’ – A High-Octane Docu-Series on India’s Quickest Superbike

    Karma Lakelands Celebrates Southern India with ‘Two States’ Culinary Festival

    Poker Sports League Season 7 Kicks Off with New Format, Free Qualifiers, and Grand Finale in Goa

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

    happn Launches ‘Perfect Date’ – An AI-Powered Tool to Take the Stress Out of First-Date Planning

    Karma Lakelands Celebrates Southern India with ‘Two States’ Culinary Festival

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Zostel Launches First Hostel in Madhya Pradesh with Vibrant New Property in Indore

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles
    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Klook Launches ‘The Best You’ Campaign with Bharti Singh, Celebrating Travel as a Journey of Self-Discovery

    Sony Semiconductor Solutions Launches LYT-828 CMOS Sensor with Advanced HDR Capabilities for Smartphones

    Floatz by Bata India Launches Monsoon-Ready Campaign with Prajakta Koli

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    ZILO Raises $4.5M from Info Edge Ventures, Chiratae to Transform Fashion Quick Commerce

    MiQ Launches Sigma: The First AI Platform Unifying the Programmatic Ecosystem, Built in Bengaluru

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Rachi Sharma Pushes Boundaries in Sony TV’s Dark Thriller Aami Dakini

    Reise Moto Ignites Supercross Fever with ISRL Fan Parks for Season 2

    OML and Ultraviolette Unveil ‘The Fastest Indian’ – A High-Octane Docu-Series on India’s Quickest Superbike

    Karma Lakelands Celebrates Southern India with ‘Two States’ Culinary Festival

    Poker Sports League Season 7 Kicks Off with New Format, Free Qualifiers, and Grand Finale in Goa

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

    happn Launches ‘Perfect Date’ – An AI-Powered Tool to Take the Stress Out of First-Date Planning

    Karma Lakelands Celebrates Southern India with ‘Two States’ Culinary Festival

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Zostel Launches First Hostel in Madhya Pradesh with Vibrant New Property in Indore

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles
    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Advertising Digital

Sony Semiconductor Solutions Launches LYT-828 CMOS Sensor with Advanced HDR Capabilities for Smartphones

News Desk by News Desk
June 27, 2025
in Digital
0
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

https://www.sony-semicon.com/en/products/is/mobile/index.html

New 50MP sensor delivers over 100dB dynamic range, superior low-light performance, and consistent image quality even while zooming

New Delhi, June 27, 2025: Sony Semiconductor Solutions Corporation (SSS) has unveiled the LYT-828, a cutting-edge 50-megapixel CMOS image sensor under its LYTIA brand, engineered to deliver exceptional imaging performance for smartphones. Designed for both main and sub-cameras, the sensor introduces Hybrid Frame-HDR (HF-HDR) technology and sets a new benchmark for dynamic range—surpassing 100 dB, while significantly reducing highlight blowouts and blackout in high-contrast scenes.

As a successor to the LYT-818, the 1/1.28-type LYT-828 sensor retains the core strengths of its predecessor and adds advanced HDR processing by merging multiple HDR methods. HF-HDR fuses single-frame HDR (using dual conversion gain) with multi-frame short-exposure data at the application processor level. This hybrid approach ensures accurate color reproduction and high fidelity in both bright and dark areas—even during zoom operations.

The sensor also integrates Loss-Less Exposure (LLE), offering precise exposure control, improving light capture efficiency, and optimizing signal-to-noise ratio (SNR). Crucially, HF-HDR functionality is preserved during zoom, enabling consistent, high-quality imagery in every frame.

To enhance low-light performance, the LYT-828 includes Ultra-High Conversion Gain (UHCG) technology—a proprietary circuit that converts photodiode charge into voltage with high efficiency, significantly reducing random noise. This enables sharp, detailed, and less grainy images even in challenging lighting conditions.

Another key advantage of the LYT-828 is its low-power logic circuit design, allowing continuous HDR previews and video recording without excessive battery drain or overheating. This ensures users can capture and preview HDR content in real time—exactly as it appears on their smartphone screens.

Key Features of the Sony LYT-828 Sensor:

50MP resolution (1/1.28-type size)

Hybrid Frame-HDR technology with over 100 dB dynamic range

Loss-Less Exposure (LLE) for flexible exposure control

Ultra-High Conversion Gain (UHCG) for low-light clarity

Power-efficient design for continuous HDR preview and recording

Maintains full HDR functionality during zoom

With the LYT-828, Sony Semiconductor Solutions reaffirms its leadership in imaging innovation, empowering mobile manufacturers to deliver best-in-class photography and video capabilities for next-generation smartphones.

Sony Semiconductor Solutions, LYT-828, LYTIA sensor, CMOS sensor, smartphone camera sensor, HDR imaging, Hybrid Frame HDR, low-light photography, zoom HDR sensor, mobile imaging technology

Tags: CMOS sensorHDR imagingHybrid Frame HDRlow-light photographyLYT-828LYTIA sensormobile imaging technologysmartphone camera sensorSony Semiconductor Solutionszoom HDR sensor

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?