India’s iconic café-bar reinvents early hours with curated movement sessions, mood-lifting menus, and vibrant gatherings for conscious mornings
India, June 30, 2025: SOCIAL, the beloved neighbourhood café-bar redefining India’s urban hangout culture, has unveiled The SOCIAL Jumpstart, a bold new morning format crafted to turn rushed mornings into intentional, energizing rituals. Kicking off this July, The SOCIAL Jumpstart will activate SOCIAL outposts across key cities from 7:30 AM to 11:30 AM, transforming them into dynamic spaces for movement, recovery, and authentic community connection.
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Built around curated experiences, invigorating menus, and innovative partnerships, The SOCIAL Jumpstart marks a fresh chapter in SOCIAL’s evolution—reclaiming mornings as vibrant, purpose-driven moments to gather, move, and reset.
“At SOCIAL, we’ve seen a cultural shift where mornings are becoming a time for community, clarity, and conscious living,” said Divya Aggarwal, Chief Growth Officer, Impresario Entertainment and Hospitality Pvt Ltd. “The SOCIAL Jumpstart brings together everything we believe in: movement, clean fuel, and real-world vibes. It’s not just wellness — it’s about starting your day with intention and energy.”
Community, Culture, and Conscious Starts
The SOCIAL Jumpstart is designed for everyone from running clubs to casual breakfast seekers, offering an inclusive, high-energy environment rooted in SOCIAL’s community-first ethos. Key brand partners are bringing unique layers to the experience:
Isopure as the clean nutrition partner, with smoothies and breakfast bowls crafted for recovery and early-morning energy.
Fizzy Whey (Big Muscles) introducing functional mocktails with a playful twist on wellness drinks.
Wellbeing Hydrasalts elevating hydration with immersive, on-ground brand experiences.
Alongside menus and brand integrations, each city will host curated gatherings featuring fitness experiences, clean eating, and signature SOCIAL storytelling — all wrapped in SOCIAL’s culture-forward aesthetic.
As India’s mornings shift from mundane to meaningful, SOCIAL is at the forefront of this evolution, offering spaces where young urbanites can embrace mornings as moments of energy, connection, and conscious living.
About SOCIAL
SOCIAL is a path-breaking urban hangout designed to unplug you from the digital noise while keeping you connected with your community. By day, it’s an all-day café serving great food, coffee, and cocktails. By night, it transforms into a high-energy bar. Each SOCIAL outpost reflects its neighbourhood’s soul — a creative workspace, second home, and vibrant gathering spot rolled into one.
