Innovative sandalwood and menthol-infused caps bring comfort to thousands of pilgrims during India’s revered spiritual celebration.
National, 30th June 2025: Sunfeast Marie Light, from ITC Ltd., has brought thoughtful relief to devotees at the Puri Rath Yatra 2025 by introducing the innovative Surya Vardaan caps. Crafted with sandalwood and a special menthol cooling layer, the caps activate upon exposure to sunlight, offering a refreshing sensation and calming fragrance to pilgrims enduring long hours under the sun.
Thousands of these cooling caps were distributed during the yatra through on-ground experience zones, helping devotees walk the divine journey more comfortably. Popular Odia actress Archita Sahu also participated, supporting the initiative and engaging with devotees.
Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., said,
> “The Surya Vardaan cap reflects our brand’s ethos of warmth and care, honouring tradition while offering meaningful comfort to Rath Yatra devotees.”
With the Surya Vardaan caps, Sunfeast Marie Light beautifully combined faith, innovation, and care, ensuring pilgrims felt nurtured and cool as they walked in devotion.
DVC Link: https://www.youtube.com/watch?v=SzRWtvT9jic&ab_channel=Sunfeast