The iconic plant-powered dry shampoo relaunches with sustainable packaging and the same high-performance formula, keeping hair fresh, voluminous, and beautifully scented on the go.
July 2025, India: Aveda, a pioneer in clean, plant-based beauty, has unveiled the refreshed Shampowder™ Dry Shampoo, reaffirming its commitment to performance-driven, conscious beauty. This relaunch marks a new chapter for the cult classic, pairing a sleek updated look with the trusted, nature-powered formula that loyal users swear by.
Designed for today’s fast-paced lifestyles where second-day hair is the norm, Aveda’s Shampowder™ absorbs excess oil and sweat while instantly reviving volume and texture—no water required. The vegan, 99% naturally derived non-aerosol powder mist extends good hair days effortlessly, making it a must-have for refreshing hair after workouts, travel, or before a night out.
Key ingredients include montmorillonite clay to absorb oil at the scalp and tapioca starch to boost volume and hold styles in place. The product features Aveda’s iconic Shampure™ aroma, a blend of 25 pure flower and plant essences that leaves hair smelling fresh and clean.
Staying true to Aveda’s green promise, Shampowder™ is cruelty-free, vegan, and manufactured with 100% solar and wind power using renewable energy and carbon offsets. Its packaging contains a minimum of 25% post-consumer HDPE and up to 75% bioplastic, encouraging conscious consumption and recycling.
Easy to use, Shampowder™’s unique squeeze bottle design delivers a lightweight puff of powder directly to roots: simply turn the cap to expose the nozzle, squeeze lightly, massage into the scalp, and restyle as needed.
Whether between yoga classes, during travel, or transitioning from the office to an evening out, Shampowder™ is the ultimate travel-friendly styling solution—no buildup, just hair that looks freshly washed and full of life.
MRP: ₹3200
Shop the Product on : https://www.tirabeauty.com/product/aveda-shampowder-dry-shampoo-56-g-7713206
Aveda: Clean Beauty Rooted in NatureFounded in 1978 by hair stylist Horst Rechelbacher, Aveda has long been at the forefront of vegan, plant-powered products for hair, skin, and body, guided by the principles of Ayurveda and modern botanical science. Certified cruelty-free and a B Corporation, Aveda continues to set high standards in environmental and social responsibility, with a presence in more than 45 markets worldwide.