Strategic alliance with Esports World Cup Foundation aims to expand esports reach in India, Bangladesh, Nepal, and beyond, promoting inclusivity and regional engagement
National, July 4, 2025: NODWIN Gaming, a leading force in South Asia’s esports ecosystem, has announced a strategic partnership with the Esports World Cup Foundation (EWCF) to manage media rights sales across India, Bangladesh, Nepal, and other South Asian territories.
Under the agreement, NODWIN Gaming will spearhead media rights sales and distribution strategies for the Esports World Cup (EWC) throughout South Asia, amplifying the tournament’s reach in one of the world’s fastest-growing esports markets. Additionally, NODWIN will serve as the EWCF’s exclusive marketing partner in India, conceptualizing and executing local campaigns to further the Foundation’s mission of elevating esports culture and representation.
The EWCF, a nonprofit organization, is the driving force behind the EWC — the world’s largest multi-title esports competition. The inaugural 2024 edition saw 1,500 elite players and 200 clubs from over 100 countries compete across 21 titles, featuring a record-breaking $60 million prize pool, 500 million online viewers, and 2.6 million in-person attendees, setting new standards for global esports events.
NODWIN Gaming, renowned for successfully mainstreaming esports in India through its pioneering media rights and broadcast strategies, has previously delivered marquee productions such as the Battlegrounds Mobile India Masters Series (BGMS) — India’s only esports tournament broadcast on national television via Star Sports for three consecutive years. The company’s expertise extends to properties including the eISL with Football Sports Development Limited (FSDL), VALORANT Challengers South Asia with Riot Games, Mountain Dew Arena with ESL India, and Kingfisher India Premiership, among others.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, remarked,
> “The Esports World Cup is a landmark moment for global esports, and we’re proud to partner with the EWCF to bring that experience to South Asia. This partnership goes beyond broadcasting — it’s about building a bridge between South Asia’s passionate gaming communities and the global esports stage. Whether in India, Bangladesh, Nepal, or beyond, our mission is to make world-class esports content more accessible than ever, while nurturing the ecosystem that supports it.”
Mike McCabe, COO of the Esports World Cup Foundation, added,
> “Our mission at the EWCF is to create a lasting impact on global esports by setting new competitive standards and forging partnerships that respect regional nuances. South Asia is a dynamic, high-growth market, and NODWIN Gaming offers unparalleled local expertise, reach, and trust. This collaboration not only expands the EWC’s footprint but reinforces our commitment to making esports more inclusive, sustainable, and accessible.”
Through this partnership, the EWCF strengthens its global presence by leveraging NODWIN Gaming’s experience in youth engagement, esports content creation, and regional distribution — setting the stage for deeper community involvement and industry growth across South Asia.