With over two decades of strategic finance experience, Bajoria joins bigbasket to strengthen financial strategy and support nationwide expansion.
Bengaluru, July 7, 2025:bigbasket, a TATA Enterprise, has announced the appointment of Manish Bajoria as its new Chief Financial Officer (CFO). In this role, Bajoria will oversee all aspects of the company’s finance operations and play a crucial role in shaping bigbasket’s financial strategy as it accelerates growth and innovation across India’s dynamic grocery and convenience ecosystem.
With more than 20 years of experience spanning strategic finance, commercial management, and digital transformation, Bajoria brings a wealth of expertise to bigbasket. Prior to this appointment, he served as CFO at Vini Cosmetics, where he led comprehensive financial management and spearheaded the company’s digital transformation initiatives. His career includes senior finance leadership roles at Amazon and Hindustan Unilever, where he managed large-scale P&Ls, drove operational expansion, and built high-governance, growth-focused teams. Bajoria began his professional journey at Tata Steel Limited and is a qualified Chartered Accountant.
Expressing his enthusiasm about the new appointment, Hari Menon, Co-Founder & CEO of bigbasket, said:
> “We are delighted to welcome Manish to bigbasket at a time of significant growth and transformation. His extensive financial expertise and practical approach to business operations will be invaluable as we continue to scale sustainably, focus on customer satisfaction, and build a strong, resilient organization.”
Commenting on his new role, Manish Bajoria said:
> “I am thrilled to join bigbasket during this exciting phase of rapid expansion. I look forward to working closely with the leadership team to enhance financial processes, support strategic growth initiatives, and create lasting value for our customers, partners, and employees.”
About bigbasket, A TATA Enterprisebigbasket, a TATA Enterprise, is a pioneer in India’s online grocery market. The company has reimagined its supply chains to accelerate deliveries and now serves customers across 400+ cities, processing around 8 million customer orders monthly. bigbasket remains committed to delivering quality products with speed, convenience, and exceptional service.