B4U Movies, B4U Music, B4U Kadak, and B4U Bhojpuri join Samsung TV Plus’ lineup, delivering blockbuster films and chart-topping music to millions of connected TV users
Gurugram, India – 7 July 2025Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has announced a major content expansion with the addition of four channels from B4U — B4U Movies, B4U Music, B4U Kadak, and B4U Bhojpuri. The partnership boosts Samsung TV Plus’ robust library to over 125 FAST channels, reinforcing its position as a go-to destination for premium entertainment at no cost.
“Our mission is to deliver unmatched access and exceptional value to both audiences and advertisers on Samsung TV Plus,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India. “By introducing new FAST channels from B4U, we’re enhancing our viewers’ access to the latest in movies and music, underscoring our commitment to enriching the entertainment experience for every Indian household.”
B4U Network, a pioneer in Indian broadcasting with a global presence spanning more than 100 countries, is celebrated for its extensive library of Hindi cinema, popular music, and vibrant regional content. Over two decades, B4U has established itself as a household name, captivating audiences across generations.
Commenting on the partnership, Johnson Jain, Chief Revenue Officer, B4U, said, “Connected TV (CTV) has become a powerful force in India’s media landscape, transforming the way audiences consume content. Our collaboration with Samsung TV Plus aligns with our strategy to reach a broader, more diverse audience, bringing them high-quality entertainment with top-tier movies and the best in music through a premium CTV experience.”
The integration of B4U’s acclaimed channels reflects Samsung TV Plus’ commitment to redefining home entertainment for India’s digital-first viewers. By offering blockbuster movies, trending music, and regional favourites for free, the platform continues to set new standards in the FAST streaming segment, providing unparalleled value and choice to millions of Indian consumers.