SOCIAL Club insiders get first taste of comfort-first, culturally rooted dishes across Mumbai, Delhi, and Bangalore
India, 7 July 2025In a celebration of community and culinary innovation, SOCIAL, India’s beloved neighbourhood café-bar, hosted an exclusive multi-city preview of its upcoming food menu, The Big Drop, for members of its loyalty program — The SOCIAL Club. Held simultaneously in Mumbai, Delhi, and Bangalore, the event brought together 100 of SOCIAL’s most loyal patrons, recognizing their role in shaping the brand’s vibrant community over the past 11 years.
The SOCIAL Club, a curated loyalty program offering early access, unique experiences, and special perks, was at the heart of this special occasion. The preview was designed to reward the café-bar’s most devoted members, providing them an immersive first look at the new dishes before their nationwide rollout.
Crafted to Reflect India’s Evolving AppetiteThe Big Drop menu was developed through months of engaging with diners to uncover what India craves today — from comfort-first meals to expressive snacking. The new additions span breakfast, bar bites, and late-night indulgences, combining flavour-forward, familiar, and culturally rooted options with SOCIAL’s signature creative twist.
True to SOCIAL’s ethos, the preview was more than a tasting session; it was a community gathering filled with warmth, energy, and nostalgia. Members experienced a space that felt both new and familiar, surrounded by SOCIAL’s trademark eclectic decor and infectious vibe.
The event captured the joy of discovery in every reaction — from wide smiles to contented silences — as loyalty members sampled fresh formats and reimagined comfort classics designed to surprise and delight with every bite.
Reaffirming SOCIAL’s Community-First Approach
By turning to its loyal insiders first, SOCIAL reaffirmed its commitment to a community-first philosophy, transforming the launch of a new menu into a shared milestone with the very people who have shaped the brand’s journey. The Big Drop preview stood as a heartfelt thank you to those who continue to fuel SOCIAL’s evolution, one plate at a time.
About SOCIAL
SOCIAL is a path-breaking urban hangout designed to take you offline while keeping you connected. From an all-day café serving exceptional food, coffee, and cocktails to a high-energy bar when the workday ends, SOCIAL strikes the perfect balance between work and play. Every SOCIAL outpost reflects its local neighbourhood — from the pin code to the people — making it a second home, workspace, and hangout all in one unforgettable experience.
