Over 10,000 exquisite natural diamond designs and up to 20% off MRP redefine everyday diamond-wear for India’s modern woman
Bengaluru, 7 July 2025Tanishq, India’s most trusted jewellery brand from the House of Tata, has unveiled the 2025 edition of its iconic Festival of Diamonds — “Sparkle Your Way”, a stunning tribute to the multifaceted modern woman. Featuring a curated collection of natural diamond jewellery starting at just ₹15,000, this year’s festival champions versatility, personal expression, and style, making diamonds a part of every woman’s wardrobe, every day.
To make this celebration even more special, Tanishq is offering a limited-time discount of up to 20% on the MRP of diamond jewellery* until 25 August 2025. Unlike typical promotions that apply only to the stone or carat value, this offer extends across the entire piece, creating an unparalleled opportunity to own or gift timeless diamond jewellery.
The Festival of Diamonds 2025 showcases over 10,000 designs across rings, earrings, necklaces, bracelets, and more — spanning minimal everyday essentials to dazzling statement pieces. Whether it’s to mark a milestone or simply indulge in a personal treat, Tanishq invites women to discover diamonds that resonate with who they are and who they’re becoming.
Lending glamour and spirit to the campaign are rising stars Alaya F and Teju Ashwini, who perfectly embody the festival’s celebration of individuality, confidence, and contemporary charm.
A New Diamond Era for Every Day
The campaign is a reflection of Tanishq’s belief that diamonds are not just for special occasions. Whether paired with denim or satin, worn at brunch or in the boardroom, each piece from the Festival is designed to mirror the dynamic personality and evolving style of the modern Indian woman.
Tanishq’s Festival of Diamonds is more than a collection; it’s a movement towards making diamonds an effortless part of everyday life. Each piece tells a story of self-assurance, individuality, and radiant sparkle.
Celebrate the Festival of Diamonds 2025 by visiting your nearest Tanishq store or shopping online to experience the exquisite new collection — because your sparkle is personal, and it deserves to shine every day.