ABBY media Awards powered by One Show.
Mumbai: Wavemaker won the Media Agency of the Year title on Wednesday at the Abby Awards held during Goafest 2025. It bagged 6 Gold, 8 Silver, and 4 Bronze awards.
The Grand Prix also went to Wavemaker for the campaign ‘India’s New Language” – Dream11.
Mindshare was ranked second with 4 Gold, 4 Silver and 5 bronze came second.
| Category | Sub Category | Entry ID | Title | Brand | Winner | Metal |
| A. Use Of Media | 01. Innovative Use of Audio Visual | MA-0155 | India’s New Local Language | Dream11 | Wavemaker India | Grand Prix |
| A. Use Of Media | 01. Innovative Use of Audio Visual | MA-0169 | How Birla Opus hacked the live content on TV! | Birla Opus Paints | Wavemaker India | Silver |
| A. Use Of Media | 01. Innovative Use of Audio Visual | MA-0126 | Squid Game: A 5Star Challenge | CADBURY 5STAR | Wavemaker India | Bronze |
| A. Use Of Media | 02. Innovative Use of Print | MA-212 | From Print to Prompt: Unveiling Flipkart Minutes’ 10-Minute Miracle | Flipkart Internet Pvt Ltd | EssenceMediacom | Gold |
| A. Use Of Media | 03. Innovative Use of Activation | MA-371 | Ab Meri Dharavi Ki Baari Hain | DRPPL | DDB Mudra Max | Gold |
| A. Use Of Media | 03. Innovative Use of Activation | MA-304 | Honda Dry Thru | Honda | Tribes Communication Pvt. Ltd | Bronze |
| A. Use Of Media | 06. Innovative Use of Radio | MA-608 | Dharavi Diaries | DRPPL | DDB Mudra Max | Gold |
| A. Use Of Media | 07. Innovative Use of Branded Content – Integration | MA-7102 | Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes | Rin Liquid | Mindshare India | Gold |
| A. Use Of Media | 07. Innovative Use of Branded Content – Integration | MA-784 | Bachchan to Basket: Turning TV Viewers into Amazon Shoppers | Amazon.in | Initiative Media | Silver |
| A. Use Of Media | 07. Innovative Use of Branded Content – Integration | MA-760 | Har Kahani Ke Rang Birla Opus Ke Sang | Birla Opus Paints | Wavemaker India | Bronze |
| A. Use Of Media | 08. Innovative Use of Branded Content – Creation | MA-801 | Mahindra SabCultures introduces India to Unparalleled Music, Unexplored Art, and Untold Stories. | Mahindra Rise | Lodestar UM | Gold |
| A. Use Of Media | 08. Innovative Use of Branded Content – Creation | MA-830 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers | Castrol POWER1 | Mindshare India | Bronze |
| A. Use Of Media | 08. Innovative Use of Branded Content – Creation | MA-854 | From Backstage to Spotlight: How L’Oréal Professionnel Turned Hairdressers Into Stars with IHA’s Reality TV Revolution | Loreal Professional | Wavemaker India | Silver |
| A. Use Of Media | 09. Innovative Use of Digital Search SEO | MA-915 | Connecting with India: How AskNestle Achieved 2X Growth with Vernacular Content and GenAI-Driven SEO Strategy | AskNestle | Publicis Media | Gold |
| A. Use Of Media | 09. Innovative Use of Digital Search SEO | MA-917 | From Launch to Leadership: 2X Organic Growth with 93% Engagement Rate for MyNestlé, Nestlé’s D2C Platform | MyNestle | Publicis Media | Silver |
| A. Use Of Media | 09. Innovative Use of Digital Search SEO | MA-914 | Beyond Rankings: Building Relevance, Resonance & Results with SEO | Home Centre | HiveMinds Innovative Market Solution | Silver |
| A. Use Of Media | 10. Innovative Use of Paid Search | MA-1032 | Engineered for Intent: Crompton’s Search Precision | Crompton | FCB Kinnect | Gold |
| A. Use Of Media | 10. Innovative Use of Paid Search | MA-1006 | Festive Leads Surge: Powered by Data and Automation | Royal Enfield | PHD India | Silver |
| A. Use Of Media | 10. Innovative Use of Paid Search | MA-1012 | Tayyari Jeet Ki : Rebuilding Trust, Keyword by Keyword | Bournvita | Wavemaker India | Bronze |
| A. Use Of Media | 11. Innovative Use of Social Media | MA-11102 | Slaying Social: Redefining Media Innovation with Call Me Bae | Amazon Prime Video | Initiative Media | Gold |
| A. Use Of Media | 11. Innovative Use of Social Media | MA-1110 | Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover | Cadbury 5star | Wavemaker India | Gold |
| A. Use Of Media | 11. Innovative Use of Social Media | MA-11143 | Closeup Love Tunes | Closeup | Mindshare India | Bronze |
| A. Use Of Media | 11. Innovative Use of Social Media | MA-1126 | Colgate’s Oral Health Movement: Leveraging WhatsApp for Nationwide Dental Awareness and Access | Colgate Palmolive India | Wavemaker India | Silver |
| A. Use Of Media | 12. Innovative Use of Digital Display | MA-1295 | Dynamic, Data-Driven, Disruptive: New Saridon’s Display Success Story | New Saridon – Bayer Consumer Health | EssenceMediacom | Bronze |
| A. Use Of Media | 12. Innovative Use of Digital Display | MA-12101 | Indriya Jewellery : Dil Se Display | Indriya Jewellery | Mindshare India | Gold |
| A. Use Of Media | 12. Innovative Use of Digital Display | MA-1278 | Cricket ka tha junoon, Sprite ne diya sukoon – #ThandRakh! | SPRITE | EssenceMediacom | Silver |
| A. Use Of Media | 12. Innovative Use of Digital Display | MA-12105 | Baat Ghar Ki – UltraTech Logos Ke Saath | UltraTech | Mindshare India | Silver |
| A. Use Of Media | 13. Innovative Use of Mobile | MA-1365 | Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ | Britannia Bourbon | Mindshare India | Gold |
| A. Use Of Media | 13. Innovative Use of Mobile | MA-1317 | Creating Memories Never Clicked | Cadbury Celebrations | Wavemaker India | Gold |
| A. Use Of Media | 13. Innovative Use of Mobile | MA-1366 | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts | UltraTech | Mindshare India | Bronze |
| A. Use Of Media | 13. Innovative Use of Mobile | MA-1333 | FEAR IN THEIR HANDS – A MOBILE HAUNTING | MTV | Wavemaker India | Silver |
| A. Use Of Media | 14. Innovative Use of Commerce | MA-1447 | Zepto’s holiday happiness, courtesy of Google Pay! | Google Pay | EssenceMediacom | Gold |
| A. Use Of Media | 14. Innovative Use of Commerce | MA-1443 | Toofani Biryani | Thums Up | EssenceMediacom | Silver |
| A. Use Of Media | 14. Innovative Use of Commerce | MA-1426 | From One-Time Orders to Lifelong Subscribers | Bisleri | PivotRoots | Bronze |
| A. Use Of Media | 14. Innovative Use of Commerce | MA-1427 | Continental Coffee: Brewing Connections, Across Every Corner of India | Continental Coffee | HiveMinds Innovative Market Solution | Bronze |
| A. Use Of Media | 15. Innovative Use of Gaming | MA-1518 | Knorr Korean Ramen – Dare to Slurp | Hindustan Unilever | Mindshare India | Gold |
| A. Use Of Media | 15. Innovative Use of Gaming | MA-1520 | Jal Jeevan Yatra: A Mahakumbh Story | Jal Jeevan Mission | Coral Media | Silver |
| A. Use Of Media | 15. Innovative Use of Gaming | MA-1517 | #PlayGalaxy Cup | Galaxy S25 Ultra | Cheil India | Bronze |
| A. Use Of Media | 16. Moment Marketing | MA-1658 | Turning Doctors’Day into a National Moment of Gratitude | Sun Pharma Corporate | Wavemaker India | Silver |
| A. Use Of Media | 16. Moment Marketing | MA-1620 | Destroy Valentine’s Day: Cadbury 5Star’s Uncle Takeover | Cadbury 5star | Wavemaker India | Bronze |
| A. Use Of Media | 17. Small Budget, Big Impact | MA-1758 | The Invisible hack | GATSBY | BC Web Wise PVT LTD | Bronze |
| A. Use Of Media | 17. Small Budget, Big Impact | MA-1708 | Nerolac Dukaan It Yourself (DIY your shop) | Kansai Nerolac Paints Limited (Nerolac Paints) | Tribes Communication Pvt. Ltd | Gold |
| A. Use Of Media | 18. Sports Marketing | MA-1808 | Cadbury #ThankYouFirstCoach | Cadbury Dairy Milk | Wavemaker India | Gold |
| A. Use Of Media | 18. Sports Marketing | MA-1834 | Oreo History In The Baking | Cadbury Oreo | Wavemaker India | Silver |
| A. Use Of Media | 18. Sports Marketing | MA-1828 | Strapped for Victory: RuPay’s Sports Move | Rupay | EssenceMediacom | Bronze |
| A. Use Of Media | 19. Micro Marketing | MA-1907 | Nerolac Dukaan It Yourself (DIY your shop) | Kansai Nerolac Paints Limited (Nerolac Paints) | Tribes Communication Pvt. Ltd | Gold |
| A. Use Of Media | 19. Micro Marketing | MA-1987 | UltraTech’s Rural Revolution: Yashasvi Sarpanch | UltraTech Cement | Mindshare India | Silver |
| A. Use Of Media | 19. Micro Marketing | MA-1983 | Parvarish Ki Baat Pankaj Tripathi Ke Saath | Britannia Industries | Mindshare India | Bronze |
| A. Use Of Media | 20. Innovative use of integrated media | MA-2075 | Colgate’s Integrated Strategy Creates a National Health Movement by Reaching Millions | Colgate Palmolive India | Wavemaker India | Gold |
| A. Use Of Media | 20. Innovative use of integrated media | MA-20114 | Center Fruit-“Kaisi Jeebh Laplapaayi” | Center Fruit | Wavemaker India | Silver |
| A. Use Of Media | 20. Innovative use of integrated media | MA-2025 | Creating Memories Never Clicked with AI | Cadbury Celebrations | Wavemaker India | Silver |
| B. Specialist Categories | 21. Cause Marketing | MA-2139 | Empowering Ability of Specially Abled | Adani Group | DDB Mudra Max | Bronze |
| B. Specialist Categories | 21. Cause Marketing | MA-2126 | Saffola’s #StepUpForYourHeart Challenge with Ronit Roy on World Heart Day | Saffola | Madison Media | Bronze |
| B. Specialist Categories | 21. Cause Marketing | MA-2135 | India Gate : Grains of Hope | India Gate Basmati Rice | Wavemaker India | Gold |
| B. Specialist Categories | 22. Innovative Use of Data & Analytics | MA-2245 | The Science of Joy: How Amazon Used Data to Celebrate India’s Diverse Festive Spirit | Amazon India | Initiative Media | Gold |
| B. Specialist Categories | 22. Innovative Use of Data & Analytics | MA-2247 | GrowthIQ – Delivering Game-changing Growth | Angel One | Mindshare India | Silver |
| B. Specialist Categories | 22. Innovative Use of Data & Analytics | MA-2248 | Angel One’s F1RST Revolution | Angel One | Mindshare India | Bronze |
| B. Specialist Categories | 22. Innovative Use of Data & Analytics | MA-2209 | Performance Forecaster – A cutting-edge tool for planning on television impact properties decoding viewership dynamics, delivering unerring precision, and maximizing ROI through data-driven strategies. | Mahindra and Mahindra | Lodestar UM | Silver |
| B. Specialist Categories | 23. Innovative Use of Emerging Technology | MA-2346 | WhatsApp Se Bhaukaal Tak: Mirzapur S3’s AI-Led Journey of Fan Immersion | Amazon Prime Video | Initiative Media | Gold |
| B. Specialist Categories | 23. Innovative Use of Emerging Technology | MA-2307 | Buddhe Hoke Kya Banoge? | Aditya Birla Sun Life Insurance | Madison Media | Bronze |
| B. Specialist Categories | 23. Innovative Use of Emerging Technology | MA-2337 | Knorr Korean Ramen – Dare to Slurp | Hindustan Unilever | Mindshare India | Silver |
| B. Specialist Categories | 23. Innovative Use of Emerging Technology | MA-2323 | AI Meets Accessibility: Colgate’s WhatsApp Campaign Transforms Oral Health in India | Colgate Palmolive India | Wavemaker India | Gold |
| South Asia Category (Excluding India) Special Award | 24. Innovative Use of Integrated Media (South Asia) | MA-2406 | Internet-er Duniya Shobar | Grameenphone | Mindshare Bangladesh | Silver |
| South Asia Category (Excluding India) Special Award | 24. Innovative Use of Integrated Media (South Asia) | MA-2405 | Bondhu Bojhe Amake | Grameenphone | Mindshare Bangladesh | Gold |
| ABBY MEDIA AWARDS 2025 POWERED BY ONE SHOW | |||||||
| RESULTS ARE EMBARGOED TILL THE END OF THE AWARD CEREMONY | |||||||
| Specialist | Organization | Grand Prix | Gold | Silver | Bronze | Total Metals | Total points |
| Media Agency of The Year | Wavemaker India | 1 | 6 | 8 | 4 | 19 | 124 |
| – | Mindshare India | 4 | 4 | 5 | 13 | 76 | |
| – | EssenceMediacom | 2 | 2 | 2 | 6 | 36 | |
| – | Initiative Media | 3 | 1 | 4 | 30 | ||
| – | DDB Mudra Max | 2 | 1 | 3 | 20 | ||
| – | Tribes Communication Pvt. Ltd | 2 | 1 | 3 | 20 | ||
| – | HiveMinds Innovative Market Solution | 1 | 1 | 2 | 10 | ||
| – | Lodestar UM | 1 | 1 | 2 | 14 | ||
| – | Madison Media | 2 | 2 | 8 | |||
| – | Mindshare Bangladesh | 1 | 1 | 2 | 14 | ||
| – | Publicis Media | 1 | 1 | 2 | 14 | ||
| – | BC Web Wise PVT LTD | 1 | 1 | 4 | |||
| – | Cheil India | 1 | 1 | 4 | |||
| – | Coral Media | 1 | 1 | 6 | |||
| – | FCB Kinnect | 1 | 1 | 8 | |||
| – | PHD India | 1 | 1 | 6 | |||
| – | PivotRoots | 1 | 1 | 4 | |||
| Grand Total | 1 | 23 | 21 | 19 | 64 | 398 | |
