The long-standing association continues as AbhiBus and Mahesh Babu gear up for a fresh campaign celebrating seamless, reliable bus travel across India
Mumbai, 18th June 2025: AbhiBus, ixigo’s bus business and one of India’s premier bus ticketing platforms, proudly announces the renewal of its enduring partnership with Indian superstar Mahesh Babu, marking the ninth year of their collaboration.
First joining forces in 2016, Mahesh Babu has consistently served as the trusted face of AbhiBus, symbolizing dependability, relatability, and hassle-free bus travel for millions of customers nationwide. This partnership stands out as one of the longest-running brand-celebrity collaborations in India’s mobility sector.
Over the years, AbhiBus and Mahesh Babu have delivered engaging campaigns — from light-hearted ads on life in transit to touching stories celebrating reunions and the joy of homecoming. The renewed partnership promises to build on this strong storytelling legacy, with an all-new campaign set for release this summer.
💬 Rohit Sharma, COO, AbhiBus, commented: “Mahesh Babu has been more than just a brand ambassador — he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”
💬 Mahesh Babu shared: “My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination — it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind from AbhiAssured’s hassle-free promise, or the comfort of brand-new buses with Filter New Buses — AbhiBus puts the traveller first. That’s what makes this association truly special for me.”
As AbhiBus continues to expand its services and footprint across India, Mahesh Babu remains at the heart of its promise: making travel not just accessible, but comfortable, safe, and reliable.
