The purpose-led brand combines smart baby care essentials with a supportive community, aimed at empowering parents through its “Raising Better” philosophy
Mumbai, India, June 17, 2025 — ABND, a leading brand strategy consultancy, has announced the successful completion of a comprehensive branding engagement for Growgether, the latest parent and baby care brand launched by Rimashi Lifestyle.
Growgether, inspired by the idea of “growing together,” is designed as an ecosystem that nurtures both parents and children. The brand focuses on empowering caregivers through thoughtfully crafted care products and a vibrant community that champions shared learning and support.
ABND worked closely with Rimashi Lifestyle to create Growgether’s brand strategy, verbal and visual identity, and packaging system — all aligned with the brand’s mission of Raising Better.
“Working on building Growgether has been a deeply meaningful collaboration,” said Kunal Vora, Founder-Partner at ABND. “We’re proud to have helped bring to life a vision that prioritizes better parenting as a foundation for stronger communities.”
Sharing their vision, Daman Gill, Co-founder and CEO of Growgether, added, “At Growgether, we strive to empower caregivers because when parents feel supported, children thrive. Our community, tools, and products are designed as much for parents as for children.”
Ritika Gill, Co-founder and Chief Product Officer, reflected on the brand’s inspiration: “We created Growgether after navigating the highs and lows of early parenthood ourselves. Our goal is to build a space filled with warmth, understanding, and reassurance.”
Growgether has soft-launched on select e-commerce platforms, with its own D2C website set to debut soon.