GOONDA debuts with El Goonda, a 100% Indian agave spirit, and Goonda Energy, a flavour-forward energy drink, targeting pan-India distribution and global expansion in 2026.
Mumbai, August 2025: Actor and entrepreneur Karan Tacker has unveiled GOONDA, a new-age lifestyle beverage brand blending high-spirited innovation with distinctly Indian roots. Developed by a collective of industry veterans, GOONDA makes its debut with a dual product offering: El Goonda, a premium 100% Indian-grown agave spirit, and Goonda Energy, a flavour-packed energy drink range.
Born during the pandemic, GOONDA is the result of a vision shared among friends with deep expertise in alcohol distribution, beverage production, branding, finance, and trade. With partners including Amol Sethi, Ashish Jasuja, Prasad Iyer, Bhushan Khandelwal, Harshil Vithlani, and Karan Tacker himself, the brand embodies rebellion, originality, and cultural resonance.
El Goonda features Silver and Reposado agave spirits, crafted entirely in India and infused with bold, playful flavours such as Coffee (Café), Picante, and Strawberry. The spirits come in sleek 180ml hip flasks designed for portability—ideal for festivals, parties, and spontaneous celebrations.
Goonda Energy, meanwhile, launches with a classic original variant along with unconventional options like Sugar-Free Bubblegum and Cola. Built to energise nightlife and hustle culture, the drinks aim to entertain as much as they invigorate.
Karan Tacker, who leads the brand’s marketing, PR and tasting panel, explains, “We didn’t just want to create a product—we wanted to build a brand that’s fun, fearless, and speaks the language of the new India. Our agave spirits are proudly Indian, even when we had the option to source from Mexico. The compact bottle design was a conscious choice—to make it literally pocket-friendly.”
Amol Sethi, Founder and Head of Sales, added, “We’ve already launched in Goa, Mumbai and Pune. By the end of this financial year, we aim to expand into four more Indian states and plan to take GOONDA global in 2026, starting with key diaspora markets.”
Availability:
GOONDA’s El Goonda and Goonda Energy will be available from August 2025 across premium retail stores and high-energy bars. A broader rollout is scheduled across major metros including Delhi NCR, Mumbai, Pune, Bengaluru, and Hyderabad by year-end.
About GOONDA:
GOONDA is a lifestyle-led Indian beverage brand founded by Karan Tacker and a team of seasoned industry professionals. With a dual offering of agave-based spirits and energy drinks, GOONDA blends bold flavours, cultural irreverence, and quality Indian ingredients to create products that challenge the norm.
