The partnership’s ultimate goal is to leverage these insights and turn them into useful results for automakers in areas that are rapidly digitizing.
Mumbai: AdCounty Media, a global leader in the adtech space has entered into a strategic alliance with The Automobile Group, most rapidly growing AI-Assisted Performance Network for the global automotive industry in a bid to spur digital innovation and promote performance-oriented customer engagement for automotive brands across the Middle East region and Southeast Asia, particularly in Indonesia and the Philippines.
“This partnership underscores our commitment to delivering hyper-targeted, brand-safe, and performance-driven solutions specifically designed for the modern automotive consumer,” said Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media.
Together, AdCounty Media and The Automobile Group will combine their strengths—extensive industry knowledge, localized market insights, and advanced technology—to set a new benchmark for powerful automotive advertising solutions in high-growth markets.
Yash Vardhan, Co-Founder, The Automobile Group, added, “Our vision with The Automobile Group is to build Asia’s most powerful auto-centric performance network. The partnership with AdCounty is a strategic step toward expanding our footprint in Southeast Asia, especially in Indonesia and the Philippines — markets with immense potential.”
Accelerating Regional Expansion and Market Penetration
The alliance strategically positions to capitalize on the automobile industry’s growing digital ad spend and double down on its presence in high-potential markets such as Indonesia, the Philippines, the UAE, and other rapidly growing economies with hyper-local expertise and precision-based media purchasing.
By providing localized insights and enabling programmatic accuracy, this partnership is a crucial step in AdCounty’s regional growth strategy, helping strengthen their presence in important markets.
Through this partnership, AdCounty and The Automobile Group can leverage over $1.2 billion in combined auto digital ad spend across key markets as auto brands expand their digital investments across growth regions:
● Middle East (Qatar, Saudi Arabia, and the United Arab Emirates): approximately $250–350 million
● Southeast Asia (Philippines, Vietnam, Thailand, Indonesia, Malaysia): approximately $600–700 million
From EV-specific TikTok campaigns in Indonesia to YouTube test drive promotions in India, the collaboration will provide hyper-local, culturally relevant engagement strategies that align to changing buyer journeys.
“We’re thrilled to collaborate with AdCounty, whose expertise and reach will be instrumental in scaling our delivery capabilities in new markets. Together, we aim to redefine how automotive brands connect with their audiences in this region,” said Shwetank Pandit, Co-Founder, The Automobile Group.
Strategic Potential of the Collaboration
The goal of this partnership is to help automotive brands leverage high-growth regional insights and convert growing digital ad spends into quantifiable business growth and actionable, ROI-driven results.
– Equipped with a high-end luxury market, the Middle East spends $250–350 million, primarily on luxury automobile advertising. It has wealthy audiences in the UAE and KSA, as well as a strong brand equity play.
– Southeast Asia excels in EV innovation (VinFast, BYD) along with fast TikTok adoption, and $400–500M+ in auto ad spend driven by EV campaigns.
The partnership’s ultimate goal is to leverage these insights and turn them into useful results for automakers in areas that are rapidly digitizing.
Shared Commitment to Technology-driven Performance
AdCounty Media’s own Demand-Side Platform (DSP), along with its contextual targeting capabilities, data-led performance tools and real-time optimization, will equip The Automobile Group to provide measurable and scalable results for automotive brands competing in Middle East and South-east Asian markets. Together they have the potential to set new benchmarks for marketing effectiveness, audience engagement and return on investment for automotive marketers in these markets.
Brands are ramping up their activity on Google, Meta, TikTok, and programmatic display to drive showroom visits, test drive reservations, and EV familiarity. This tech-powered approach is essential to competing in high-spending markets.
Prioritizing Brand Safety and Integrity
Brand integrity is a cornerstone of the digital ecosystem, especially within heavily regulated industries like the automotive industry. Both AdCounty Media and The Automobile Group recognise this making it a key tenet of this partnership. One of the most crucial aspects of this collaboration is ensuring that campaigns are served in all brand safe, top-quality environments, while sustaining both advertiser trust and consumer confidence.
Paving the Road Ahead
Digital ad spends in the automotive category are expected to exceed $1 billion in India, $600–700 million in the Middle East, and $1 billion in Southeast Asia by 2027. The shift in the automotive industry toward performance-first, ROI-driven marketing is rapid and irreversible. This is an exciting partnership between AdCounty Media and The Automobile Group that is not just designed for the present but designed for the future. Leveraging AI-powered automation, contextual targeting, and data-led optimization, this partnership will put automotive brands in the best position possible to meet the impact of rising CPLs, reach high-intent users through video, CTV, TikTok, and chat-based journeys, and, most importantly, drive business outcomes in automotive-first, EV-accelerated markets.
