Rebranding underscores AFC’s focus on sustainability, flexibility, and human-centric design while reinforcing its global ambitions.
New Delhi, September 9, 2025: AFC Furniture Solutions, one of India’s leading modular and ergonomic office furniture manufacturers, has launched its refreshed brand identity along with a digital campaign titled “New Identity, Stays Rooted While Ready for What’s Next.” The transformation reflects the company’s evolution, renewed purpose, and readiness to lead the future of workspaces.
While retaining its name, AFC has modernised its visual identity with a redesigned logo and brand system that embodies clarity, confidence, and boldness. The rebrand reinforces the company’s commitment to sustainability, flexibility, and people-first design, values that increasingly define contemporary workplaces.
Maanoj Tomar, Founder and Director, AFC System Private Limited, said:
> “The rebranding is a conscious declaration of who we are today and where we are going. We are not changing directions; we are refining our purpose. Thoughtful creativity can shift perspectives, changing not just how people see their space, but how they feel within it.”
The refreshed identity comes at a time when office spaces are evolving into dynamic, collaborative, and ergonomic environments. AFC’s new campaign highlights this shift and positions the company as a trusted partner in building sustainable, meaningful, and future-ready workspaces.
Despite the rebrand, AFC’s fundamentals remain unchanged. With a 2.5 lakh sq. ft. ultramodern facility, a monthly output of over 18,000 workstations and chairs, and marquee clients including Air India, PepsiCo, Nestle, PWC, Maruti, and TCS, the company continues to be defined by its reputation for quality and trust. The acquisition of Wipro’s furniture division in 2022 further strengthened its capabilities and scale.
Since its inception in 2008, AFC has grown into one of India’s largest office furniture manufacturers with a pan-India presence and international ambitions. The rebrand marks a pivotal step in its journey to become a global benchmark for smart, sustainable, and future-ready workspace solutions—built in India, for the world.
About AFC Furniture Solutions
Founded in 2008 by Mr. Maanoj Tomar, AFC Furniture Solutions is a leading manufacturer of modular and ergonomic office furniture. Certified by BIFMA, SCS Gold (Indoor Air Quality), FSC, ISO, and IGBC Gold (Manufacturing Unit), AFC integrates design, durability, and sustainability to create work environments that enhance productivity and well-being.
