New campaign ‘Bachelor Upgrade Yojana’ uses AI-powered WhatsApp bot to suggest stylish home makeovers for bachelors
Bengaluru, September 19, 2025: Flipkart, India’s homegrown e-commerce marketplace, is gearing up for its flagship Big Billion Days sale starting September 23, with a unique campaign targeted at one of India’s most overlooked consumer groups—bachelors. Conceptualised by 22feet Tribal Worldwide, the Bachelor Upgrade Yojana harnesses the power of AI to help young men transform their bachelor pads into festive-ready homes with minimal effort.
At the core of the initiative is an AI-enabled WhatsApp bot where users can upload pictures of their rooms. The bot analyzes the space and recommends upgrades that strike a balance between style and functionality, while providing direct shopping links to Big Billion Days deals. Each recommendation is tailored, ensuring that upgrading living spaces becomes easy, affordable, and effortless.
The campaign insight stems from the observation that bachelors rarely prioritize home improvements, not due to neglect but due to the hassle of making choices. With the new tool, Flipkart simplifies this process, encouraging even the most change-resistant demographic to refresh their homes just in time for the festive season.
To amplify the idea, Flipkart has released a humorous campaign film that draws inspiration from relatable hostel and PG experiences, highlighting how the AI-led service can turn modest bachelor rooms into festive-ready spaces in just a few clicks.
Pratik Shetty, VP & Head of Growth & Marketing, Flipkart, said, “With ‘Yahan Kuch Bhi Ho Sakta Hai’ as this year’s Big Billion Days theme, we wanted every idea to spark wonder. The Bachelor Upgrade Yojana delivers that by turning one of the most unlikely cohorts—bachelors—into festive home improvers, thanks to AI-driven recommendations paired with irresistible offers.”
Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide, added, “Big Billion Days is a festival for all Indians, but bachelors often need it the most. With AI at the core, we spoke directly to them, blending humor with relatability, and creating a cultural talking point around home improvement.”
By merging technology with festive shopping and cultural insight, Flipkart has positioned home transformation as a central narrative this season, ensuring that Big Billion Days goes beyond just discounts to deliver meaningful lifestyle upgrades.
About Flipkart
Founded in 2007, Flipkart is India’s leading e-commerce marketplace, offering a wide range of products across categories including fashion, electronics, home essentials, and lifestyle. Its flagship Big Billion Days sale has become one of the most anticipated shopping festivals in the country, bringing together millions of customers, sellers, and brands.
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