Event highlights Pinterest’s unique role in discovery-led advertising with special focus on Indian wedding industry
India, 16th September 2025 – Aleph, a global network of digital experts at the intersection of media, payments, and education, hosted the Pinterest Advertiser Summit in Mumbai, the first of its kind in India. The event spotlighted Pinterest’s potential as a visual search and discovery platform for brands and agencies, with Aleph bringing its local expertise to showcase impactful advertising opportunities — particularly in the fast-evolving Indian wedding industry.
The summit introduced Pinterest’s latest advertising solutions and formats, from Standard Pins and video ads to Collections, Idea Ads, and Catalog Ads, guiding attendees on how to use the platform across the marketing funnel. Sessions also covered the rapid growth of e-commerce advertising and how brands can maximize reach and performance through Pinterest’s tools.
Indian weddings were a central theme, with insights from the 2025 Pinterest Wedding Trends Report revealing:
Over 3.8 billion wedding-related searches and 13.4 billion ideas saved globally in one year.
Rising Gen Z interest in registry office weddings.
Trends showcasing richer colors, unique personal touches, and timeless elegance.
> “More than 80 percent of Pinterest users are outside North America, and India stands out as one of our fastest-growing markets,” said Martin Machinandiarena, Managing Director for Channel Sales at Pinterest. “As a visual search and discovery platform, Pinterest provides a unique window into early signals of demand, enabling brands to engage with people when they’re planning and turn inspiration into action.”
Pieter-Jan de Kroon, Regional Managing Director APAC, Aleph Group, called the event a milestone:
> “The advertising opportunities we presented today reflect the immense growth potential of the Indian market and APAC region. Our partnership with Pinterest empowers local brands with the tools and expertise to connect with high-intent audiences ready to act on inspiration.”
Aleph has been Pinterest’s official sales partner in APAC since July 2024, offering advertising solutions across ten key markets in the region through dedicated local teams.
About Aleph
Aleph is a global partner to leading digital media platforms, providing expertise, technology, and local market insights to connect advertisers with consumers. Through partnerships with platforms like Pinterest, Aleph enables brands to scale their digital advertising across high-growth regions worldwide.
