Mumbai: Amagi, a leading cloud-based SaaS technology solutions provider for broadcast and connected TV (CTV) and Olyzon, the AI Platform for CTV Advertising that maximizes brand impact through its advanced proprietary formats, announced a technical collaboration today. This initiative allows Amagi and Olyzon clients to scale new and diversified CTV ad formats without additional integration efforts or vendors.
Leveraging the in-content ad unit support from Amagi THUNDERSTORM, Amagi’s server-side ad insertion (SSAI) platform, this collaboration enables seamless fetching and insertion of innovative ad formats generated and optimized by Olyzon’s AI-powered advertising platform. This improved end-to-end experience provides new monetization opportunities for content owners and a high-quality experience for viewers. The initiative focuses on “in-content” ad formats aimed at engaging viewers beyond traditional ad breaks, including overlays and L-band, which come with Olyzon’s exclusive demand.
Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi said, “We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetization opportunities for streaming content. With six overlays per hour, this collaboration allows advertisers to use diversified ad formats for increased reach”.
Jules Minvielle, Co-Founder and CEO of Olyzon explains “This collaboration with Amagi marks a significant milestone for Olyzon. In a fragmented and complex CTV landscape, we are developing solutions that unlock the full potential of connected television and empower advertisers to thrive. Olyzon’s unique formats deliver tangible results by driving audience engagement, enhancing brand impact, and increasing publishers’ revenue. Our integration with Amagi allows our clients to stand out in this battle for attention with just a few clicks and without technical complexity.”
This collaboration between Olyzon and Amagi improves the connected TV advertising landscape, providing advertisers and publishers with powerful, engaging, and easy-to-deploy solutions. Through this collaboration, they can launch ad campaigns that deliver an optimized user experience while generating incremental revenue.
Amagi provides a suite of channel creation, distribution, and monetization solutions. The company’s clients include Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
