Leadership transition aligns with IPG’s long-term strategy amid anticipated Omnicom-IPG merger, with a strong focus on digital growth and continuity.
Mumbai: IPG Mediabrands India has announced a major leadership restructuring as it prepares for the anticipated Omnicom-IPG merger. Shashi Sinha, who has led the network’s India operations for many years, has transitioned to the newly created role of Executive Chairman. Amardeep Singh, CEO of Interactive Avenues, steps up as the new CEO of IPG Mediabrands India.
The transition marks a carefully planned succession aimed at ensuring operational continuity. With Sinha approaching retirement, the company has opted for a phased leadership change spanning over two to three years, designed to maintain stability during a time of significant industry shifts.
Amardeep Singh’s elevation to CEO signals IPG’s strategic prioritisation of digital leadership. Having co-founded Interactive Avenues in 2006 and steered its growth post-acquisition by IPG in 2013, Singh has played a pivotal role in shaping the network’s digital capabilities. His appointment reflects IPG’s confidence in his ability to drive future growth in an increasingly digital-first media environment.
While several experienced leaders within IPG India were considered, Singh’s deep digital expertise and longstanding tenure within the organisation positioned him as the natural choice. The leadership team remains stable, providing continuity and cohesion as the company navigates its next chapter.
The change also aligns with the larger restructuring in the global advertising industry, though the decision to implement the transition was taken independently of the merger timeline. The gradual shift ensures that IPG India is well-prepared for integration into the combined global entity, reinforcing both leadership strength and strategic direction.
