Pilot projects with Evian and SUNA have seen marked improvements in their live commerce returns
India: AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of its GenAI-powered live commerce platform, AnyLive. AnyLive enables businesses to run live commerce in multiple languages without the constraints of time or location, utilizing AI-generated virtual live streamers.
The platform utilizes generative AI to create virtual live streamers modeled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously, presenting products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages planned in the pipeline.
While there is massive rise of e-commerce in diverse regions of APAC, the ability to successfully navigate varied languages and dialects, cultural nuances, and local regulations is still a challenge. These play a crucial role in determining the success of inbound, outbound, and cross-border business expansion and continues to face challenges such as talent shortages and limited production spaces. AnyLive addresses these challenges by automating and enhancing traditional live commerce processes through AI, enabling businesses to capitalize on the growing trend of live commerce while overcoming cross-border expansion obstacles.
In addition to AI-generated live streamers, AnyLive leverages large-language models to generate live-stream scripts based on product details and real-time, automated responses in a live-stream. The platform integrates seamlessly with major e-commerce and social media platforms, including Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X, allowing brands to reach a wider audience through simultaneous broadcasts across multiple platforms.
To further support businesses, AnyMind Group is building expert teams to provide operational support, including data-driven analysis of viewership, comments, and sales to optimize live streams. Brands can also tap into AnyMind’s influencer marketing platform, AnyTag, which features a database of over 790,000 influencers, to find human live streamers for collaboration, maximizing engagement during peak times.
On the launch of AnyLive, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”
Early adopters of AnyLive have already seen significant results. Sino-Pacific Trading (Thailand) Co., Ltd., utilizing AnyLive for Evian in Thailand, achieved a 90% cost reduction while significantly increasing monthly streaming hours. In addition, GenAI live streamers have outperformed the GMV from human live streamers for Evian. NIL CO., Ltd., using AnyLive for its SUNA brand in Thailand and Malaysia, improved live commerce sales and gained critical insights into viewership patterns, and now plans to enhance their overall live commerce strategy by combining AI and human live streamers.