The 6,600 sq. ft. concept store marks R&B’s India expansion, with the brand targeting 250 stores worldwide by end of 2025.
Mumbai, August 18, 2025: R&B, the lifestyle fashion brand from Apparel Group, has launched its first store in Mumbai at Phoenix Marketcity, Kurla. The opening represents a key milestone in R&B’s rapid expansion across India and supports its global ambition of scaling to 250 stores worldwide by the end of 2025.
With more than 165 stores across 8 countries, R&B has established itself as a go-to destination for affordable, high-quality fashion. In India, the brand has built a strong presence with offerings in apparel, footwear, accessories, and beauty products for men, women, and children.
“Our expansion into Phoenix Marketcity underscores R&B’s mission to bring high-quality fashion closer to our customers,” said Abhishek Bajpai, CEO of Apparel Group India. “Mumbai is a crucial market for us, and this new store reinforces our commitment to providing an accessible and inspiring shopping experience. With our extensive collection of over 10,000 styles, we’re confident we can cater to the diverse tastes of trend-conscious shoppers across the region.”
The new 6,600 sq. ft. concept store offers a modern and engaging retail experience, featuring:
Digital integration through information screens for enhanced customer interaction.
Customer-friendly layouts designed for easy product discovery.
Eco-friendly lighting systems that provide a luxurious ambiance while promoting sustainability.
Shoppers can explore the latest trends, from timeless classics to seasonal styles, both in-store and online at http://www.randbfashion.in/ enabling a seamless omnichannel shopping experience.
With a strong presence across Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, R&B is now eyeing new markets including Delhi and Chennai as part of its next growth phase.
About R&B Fashion:
R&B Fashion, part of Apparel Group, is a fast-growing lifestyle brand offering contemporary fashion across apparel, footwear, accessories, and beauty. With a growing footprint in India and abroad, R&B aims to make international-quality fashion accessible to every customer through affordable pricing, trend-led collections, and modern retail experiences.
