Three-day event to showcase festive collections from 240+ brands, connecting manufacturers with key retailers across South India
Mumbai/Chennai, July 22, 2025: Apparel Manufacturers of India (AMI), one of the country’s leading apparel groups for manufacturers and traders, is set to host the sixth edition of ADVAIT, its flagship Mega South Conclave, from July 23 to 25 at RK Convention Centre, Chennai.
The three-day conclave will feature over 240 brands unveiling their latest collections for the upcoming festive season. Retailers and multi-brand outlets (MBOs) from Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Goa are expected to attend, alongside international buyers from Singapore, Malaysia, Sri Lanka, and Mauritius.
Some of the leading brands showcasing at the event include Red and White Shirts, U and Me, Femi, Reliable Rainwear, Diya Design Studio, Ciarra Shirts, Final Choice, Vimal Nightwear, and Era the In-Thing! Retailers will have the opportunity to book sales orders directly for the festive season.
ADVAIT’s Journey & Significance
Launched in 2018 in Hyderabad, ADVAIT has grown into one of South India’s most significant apparel trade fairs. The last edition in Bangalore recorded 2,500+ visitors over three days, underscoring its growing influence in the regional fashion ecosystem. With India’s apparel industry poised for rapid growth—driven by higher disposable incomes and evolving fashion trends—ADVAIT provides a critical platform for retailers to discover new collections and strengthen their sourcing networks.
“As we bring the next edition of ADVAIT to Chennai, we’re thrilled to see how far this platform has come,” said Dharmesh Nandu, Founder of AMI. “Over the years, we have built a strong ecosystem that not only connects domestic retailers but also attracts international buyers. This year’s event, spread across 1 lakh sq. ft., gives each participating brand ample space to showcase their collections and drive meaningful business conversations.”
AMI continues to bridge the gap between manufacturers, retailers, agents, and suppliers, fostering a robust apparel community with over 50 successful regional and zonal fairs across South India to date.