• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Casio Celebrates 60 Years of Trust with “The Calculator India Trusts” Campaign

    Strategy-First Branding Gains Momentum: Sameer Joshi and Anindya Ghosh Offer Fresh Perspectives on Building Future-Ready Brands

    Spinny and Sachin Tendulkar Take ‘God Promise’ of Trust to India’s Streets with Bold OOH Campaign

    Spinny and Sachin Tendulkar Take ‘God Promise’ of Trust to India’s Streets with Bold OOH Campaign

    Royal Enfield and UNESCO’s ‘The Great Himalayan Exploration’ Docuseries Premieres on National Geographic

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    boAt Invites Food Pharmer to Put Airdopes Prime Series to the Test in Bold Transparency Campaign

    boAt Invites Food Pharmer to Put Airdopes Prime Series to the Test in Bold Transparency Campaign

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Riot Games Unveils VCT Pacific Anthem ‘Shinpai Muyou’ in Collaboration with Yuki Chiba

    Prime Video Launches NFDC – Cinemas of India as an Add-On Subscription, Offering a Treasure Trove of Critically-acclaimed Films

    Prime Video Launches NFDC – Cinemas of India as an Add-On Subscription, Offering a Treasure Trove of Critically-acclaimed Films

    Prime Video India Launches NFDC – Cinemas of India Add-On Subscription, Showcasing Timeless Indian Film Classics

    Prime Video India Launches NFDC – Cinemas of India Add-On Subscription, Showcasing Timeless Indian Film Classics

    Nick and Sonic Inspire Young India at Vizag’s Mega Yoga Day Celebration with Prime Minister Modi

    Nick and Sonic Inspire Young India at Vizag’s Mega Yoga Day Celebration with Prime Minister Modi

    Top Global Brands Rally Behind Season 1 of GMR Rugby Premier League

    Top Global Brands Rally Behind Season 1 of GMR Rugby Premier League

    Ronit Roy Shines as King Someshwar in Sony Entertainment Television’s Chakravarti Samrat Prithviraj Chauhan

    Ronit Roy Shines as King Someshwar in Sony Entertainment Television’s Chakravarti Samrat Prithviraj Chauhan

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media
    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Lorraine Martin farewell

    VCT Pacific Stage 2: Ticketing, Fan Zones, and Broadcast Details Announced

    5paisa Capital Unveils Model Context Protocol (MCP) to Bring AI-Powered Trading to Everyday Investors

    5paisa Capital Unveils Model Context Protocol (MCP) to Bring AI-Powered Trading to Everyday Investors

    Amway India Expands Immunity Portfolio with Launch of Nutrilite Triple Protect

  • Lifestyle/ Travel/ Inclusivity
    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Zostel Launches First Hostel in Madhya Pradesh with Vibrant New Property in Indore

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    P.C. Totuka & Sons Unveils Navratna Collection: A Modern Take on Spiritual Jewellery

    Tommy Hilfiger Strengthens Partnership with Lucien Laviscount as Spring Summer 2025 Watch Ambassador

    Tommy Hilfiger Strengthens Partnership with Lucien Laviscount as Spring Summer 2025 Watch Ambassador

    Symphonies Life Unveils New Brand Identity with VOLUME, Elevates Sleep to a Lifestyle Ritual

    Symphonies Life Unveils New Brand Identity with VOLUME, Elevates Sleep to a Lifestyle Ritual

  • International Roundup
    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

  • Guest Articles
    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Casio Celebrates 60 Years of Trust with “The Calculator India Trusts” Campaign

    Strategy-First Branding Gains Momentum: Sameer Joshi and Anindya Ghosh Offer Fresh Perspectives on Building Future-Ready Brands

    Spinny and Sachin Tendulkar Take ‘God Promise’ of Trust to India’s Streets with Bold OOH Campaign

    Spinny and Sachin Tendulkar Take ‘God Promise’ of Trust to India’s Streets with Bold OOH Campaign

    Royal Enfield and UNESCO’s ‘The Great Himalayan Exploration’ Docuseries Premieres on National Geographic

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    boAt Invites Food Pharmer to Put Airdopes Prime Series to the Test in Bold Transparency Campaign

    boAt Invites Food Pharmer to Put Airdopes Prime Series to the Test in Bold Transparency Campaign

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Riot Games Unveils VCT Pacific Anthem ‘Shinpai Muyou’ in Collaboration with Yuki Chiba

    Prime Video Launches NFDC – Cinemas of India as an Add-On Subscription, Offering a Treasure Trove of Critically-acclaimed Films

    Prime Video Launches NFDC – Cinemas of India as an Add-On Subscription, Offering a Treasure Trove of Critically-acclaimed Films

    Prime Video India Launches NFDC – Cinemas of India Add-On Subscription, Showcasing Timeless Indian Film Classics

    Prime Video India Launches NFDC – Cinemas of India Add-On Subscription, Showcasing Timeless Indian Film Classics

    Nick and Sonic Inspire Young India at Vizag’s Mega Yoga Day Celebration with Prime Minister Modi

    Nick and Sonic Inspire Young India at Vizag’s Mega Yoga Day Celebration with Prime Minister Modi

    Top Global Brands Rally Behind Season 1 of GMR Rugby Premier League

    Top Global Brands Rally Behind Season 1 of GMR Rugby Premier League

    Ronit Roy Shines as King Someshwar in Sony Entertainment Television’s Chakravarti Samrat Prithviraj Chauhan

    Ronit Roy Shines as King Someshwar in Sony Entertainment Television’s Chakravarti Samrat Prithviraj Chauhan

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media
    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Lorraine Martin farewell

    VCT Pacific Stage 2: Ticketing, Fan Zones, and Broadcast Details Announced

    5paisa Capital Unveils Model Context Protocol (MCP) to Bring AI-Powered Trading to Everyday Investors

    5paisa Capital Unveils Model Context Protocol (MCP) to Bring AI-Powered Trading to Everyday Investors

    Amway India Expands Immunity Portfolio with Launch of Nutrilite Triple Protect

  • Lifestyle/ Travel/ Inclusivity
    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Zostel Launches First Hostel in Madhya Pradesh with Vibrant New Property in Indore

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    Butterfly Unveils Bold New Identity, Celebrating Change and the Original You

    P.C. Totuka & Sons Unveils Navratna Collection: A Modern Take on Spiritual Jewellery

    Tommy Hilfiger Strengthens Partnership with Lucien Laviscount as Spring Summer 2025 Watch Ambassador

    Tommy Hilfiger Strengthens Partnership with Lucien Laviscount as Spring Summer 2025 Watch Ambassador

    Symphonies Life Unveils New Brand Identity with VOLUME, Elevates Sleep to a Lifestyle Ritual

    Symphonies Life Unveils New Brand Identity with VOLUME, Elevates Sleep to a Lifestyle Ritual

  • International Roundup
    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

    Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

  • Guest Articles
    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Report

ASCI modifies influencer guidelines; update for Health and Finance influencers.

News Desk by News Desk
April 28, 2025
in Report
0
ASCI modifies influencer guidelines; update for Health and Finance influencers.
0
SHARES
8
VIEWS
Share on FacebookShare on Twitter

Where the advertisement is of a generic nature or in the form of a public service message, such qualifications are not necessary.

Mumbai: The Advertising Standards Council of India (ASCI) has released an update to its Influencer Advertising Guidelines, specific to Addendum 2 for health and finance influencers. Earlier, all influencers providing advice and/or promoting and/or commenting on merits or demerits on aspects related to commercial goods and services in the fields of BFSI and Health & Nutrition were required to have the necessary qualifications and certifications in order to provide such information and advice to consumers.

The updated guidelines draw a distinction between generic promotions and the promotion of technical aspects of a product and service, which consumers are likely to interpret as expert advice. Now influencers need to be qualified and declare such qualifications only where technical information and advice are provided.

Where the advertisement is of a generic nature or in the form of a public service message, such qualifications are not necessary. For example,

  1. An insurance company using an influencer to talk about the need for annual health check-ups.
  2. A health food company tying up with a chef or food blogger to promote a meal service.

Manisha Kapoor, CEO & Secretary General of ASCI, stated, “Influencer marketing has matured beyond simple endorsements and now often involves strategic partnerships for various aspects of brand communication. The updated guidelines bring in the required nuance for influencers operating in the BFSI and Health & Nutrition space.“

Read the updated Guidelines here: (https://www.ascionline.in/the-asci-code-guidelines/#guidelines12)

Tags: ASCIManisha Kapoor

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?