Cricket legend and brand ambassador M.S. Dhoni frontlines high-energy multi-platform campaign, spotlighting Asian Footwears’ latest premium and signature sneaker range
New Delhi, 08 October 2025: Asian Footwears, one of India’s fastest-growing homegrown footwear brands, has unveiled its festive campaign ‘Go Chase’, featuring cricketing icon and brand ambassador M.S. Dhoni (MSD). Conceptualised with a youthful and energetic perspective, the campaign positions Asian Footwears as the go-to brand for consumers chasing both goals and style.
Coinciding with the festive season, MSD recently launched Asian Footwears’ new premium sneaker collection, combining high fashion, comfort, and durability. The line-up includes the Hyper Cushion and PowerKick sneakers, the wonder walk walking range, the Mojo premium sneakers, and the Quantum 2.0 Signature Collection. Developed in-house at Asian’s state-of-the-art BIS-certified footwear design and testing lab, the collection delivers a perfect blend of style and performance, offering global aesthetics at an affordable price point. The collection has already garnered positive consumer response across markets.
The campaign centres around a series of TVCs fronted by MSD, encapsulating the ‘Go Chase’ mantra. The first film, ‘The Engine’, set to premiere shortly, highlights MSD’s cricketing persona and his love for bikes—reflecting the calm, relentless finisher known globally for chasing the toughest targets. The campaign narrative draws parallels between MSD’s energy and the spirit of Asian Footwears, where pursuing passion requires both drive and the right footwear.
The multi-platform campaign spans television, OTT, digital channels, print, and OOH media, designed to resonate with Gen Z and Millennial audiences by blending MSD’s authenticity with Asian Footwears’ promise of comfort, durability, and contemporary design.
Rajinder Jindal, Chairman, Asian Footwears, said, “Asian has always stood for high-energy design and accessible fashion. With the ‘Go Chase’ campaign, we celebrate the spirit of chasing dreams, embodied perfectly by MSD. Partnering with him allows us to tell this story authentically.”
M.S. Dhoni, Brand Ambassador, Asian Footwears, added, “This campaign is exciting. It’s a reminder that chasing your goals is about mindset, and looking stylish along the way is a bonus. Asian shoes, for me, are all about comfort and endurance.”
The campaign coincides with Asian Footwears’ announcement of a ₹100 crore investment plan in India, aimed at nearly tripling its retail footprint over the next year. This dual focus on brand storytelling and expansion reflects the company’s ambition to emerge as India’s leading youth sneaker brand, strengthening its presence across metro cities and emerging markets.
About Asian Footwears
For over three decades, Asian Footwears has offered high-quality footwear across sports shoes, canvas and sneakers, PU and Phylon sandals, EVA footwear, and school shoes for men, women, and children. The brand focuses on combining durability, comfort, and style to cater to a wide range of consumers.
