The iconic silhouette returns with updated cushioning tech and near-original design to meet the evolving tastes of style-savvy sneaker enthusiasts
Mumbai, 31 July 2025: ASICS SportStyle has officially announced the return of the GEL-QUANTUM™ 360 I, reviving the heritage silhouette from 2015 to commemorate its 10th anniversary. First introduced as a high-performance running shoe, the GEL-QUANTUM™ 360 I quickly gained cult status among lifestyle consumers for its unmatched comfort and futuristic design. It also made history as the first ASICS shoe to feature full-length 360 GEL™ Technology in the midsole.
Now reintroduced with modern updates, the 2025 edition features FF BLAST™ PLUS cushioning layered above the signature GEL™ system to enhance shock absorption and deliver a more energized underfoot experience. While the midsole is revamped for next-level comfort, the upper design remains a faithful reproduction, crafted in jacquard mesh to provide breathability and lightweight support.
graphic-printed external heel counter, echoing the 2015 original, reinforces the structure while paying homage to the legacy look. The reissue blends ASICS’ technical DNA with a sharp streetwear aesthetic, catering to a new generation of sneaker aficionados.
Commenting on the launch, Rajat Khurana, Managing Director, ASICS India & South Asia, said:
> “As we continue to grow the SportStyle category in India, we’re seeing massive demand from Gen Z and millennials who see sneakers as cultural expression. The GEL-QUANTUM™ 360 I embodies that blend of performance innovation and urban style. We’re thrilled to bring back this iconic silhouette, updated for today’s fashion-conscious yet comfort-driven consumer.”
With its mix of legacy design, premium materials, and updated technology, the GEL-QUANTUM™ 360 I is poised to resonate with both long-time ASICS loyalists and the emerging sneaker culture community.
