Mumbai: Setting new benchmarks in luxury advertising,Audi India launched its Q7 facelift in collaboration with partners – PHD India, using Huella Service’s NEXad for an interactive Connected TV (CTV) campaign that saw the German luxury car maker offering a rich, immersive and interactive experience to its aficionados.
Using NEXad’s cutting edge technology, Audi India’s CTV-focused campaign featured an interactive experience where users could change the car’s colours using their TV remotes, while other features like dynamic LED headlamps, luxurious interiors, and enhanced flexibility were highlighted through a captivating video. This approach reinforced Audi’s commitment to engaging storytelling and affirmed the Q7’s position as a premium SUV that showcases advanced design, innovative technology, and exceptional comfort.
Commenting on the campaign, Gaurav Sinha, Head of Marketing, Audi India, said: “At Audi India, our unwavering commitment to our brand ethos, Vorsprung Durch Technik – ‘Advancement through Technology,’ inspires everything we do. It was this guiding principle that drove us to leverage the innovation on CTV for the launch of the new Audi Q7, creating an immersive and captivating experience for our audience. With this interactive innovation, we set a new benchmark in how luxury automotive brands can engage with audiences in the digital era.”
Prrincey Roy, Co-Founder & CEO, Huella Services, said that NEXad’s technology of seamlessly blending interactivity with precise targeting, brought Audi’s luxury vision to life, setting a new standard for engagement on connected TV.
“We must thank Audi’s marketing team and PHD India for entrusting uswith an opportunity to showcase our capabilities that make CTV ads interactive and immersive. At NEXad, we don’t just run ads—we craft experiences. Our technology seamlessly fuses interactivity with razor-sharp targeting, turning Audi’s luxury vision into an immersive journey on Connected TV. This campaign didn’t just set a new standard for engagement—it redefined what’s possible in CTV advertising,” said Prrincey.
PHD India, part of the Omnicom Media Group, brought together its client, Audi India, and Huella Services for this innovation.
“PHD India’s approach to audience-first planning frameworks has helped us drive impact for Audi’s campaign. With increasing premiumisation across the country, CTV is a powerful medium that helps us with rich targeting signals to identify premium households and target them accordingly. In times of reduced attention spans, not only does CTV have a high attentive reach, but its innovative ad units also help us break the clutter and stand out from the crowd,” said Monaz Todywalla, CEO, PHD India.
The campaign by Audi India and NEXad offered an engaging, personalised experience that mirrors the sophistication and innovation of the vehicle itself.
The ability for users to interact with the SUV through Connected TV was a testament to Huella Services’ commitment to pushing the boundaries of digital storytelling.
Credits:
Audi India:
Moupriya Das – AGM, Marketing
Ritika Shetty – Marketing Manager
Huella Services:
Saurabh Wason – National Sales Director – NEXad, Huella Services
Ketaki Hardikar – Regional Director – West, Huella Services
PHD India: PHD’sAudi Team