The association celebrates individuality, self-expression, and women’s freedom of choice, setting new benchmarks in grown diamond jewellery
National, September 4, 2025: Aukera, a pioneer in grown diamond jewellery, has announced acclaimed actor Taapsee Pannu as its Partner in Purpose. The collaboration underscores shared values of female empowerment, individuality, and self-expression, reflecting Aukera’s vision of redefining jewellery as a symbol of choice and independence.
Built on the ethos of intentionality, Aukera’s philosophy celebrates womanhood by merging exceptional craftsmanship with uncompromising quality. With Taapsee on board, the brand aims to inspire a new generation of women who see jewellery not just as adornment, but as an extension of their identity and strength.
Lisa Mukhedkar, Co-founder of Aukera, said:
> “At Aukera, we do not make superficial moves—every decision is purposeful. Taapsee embodies the essence of choice, having carved her own path with courage and conviction. With her as our Partner in Purpose, we are celebrating not only groundbreaking jewellery but also the freedom for women to make bold, deliberate choices.”
Sharing her excitement, Taapsee Pannu noted:
> “Aukera’s design philosophy is daring, original, and impossible to ignore. Their obsession with detail, from pushing boundaries in design to ensuring uncompromising quality, sets them apart. For me, jewellery is not about being the same—it’s about being better, and Aukera reflects that spirit.”
A New Benchmark in Diamond Jewellery
Backed by a recent $15 million Series B funding round, Aukera continues its rapid growth with an expanding footprint across India. Its collections, including Echoes of Choice, Big Rock Fest, Bridal Rings Collection, and Champagne Collection, stand out for their forward-looking design and quality. The brand’s product portfolio spans earrings, rings, pendants, bracelets, and everyday essentials, making high-quality grown diamond jewellery accessible to a wider audience.
The partnership with Taapsee Pannu launches with a nationwide campaign across print, digital, radio, and in-store platforms, reinforcing Aukera’s mission to push boundaries and redefine excellence in grown diamond jewellery.
About Aukera
Aukera is an innovation-driven grown diamond jewellery brand committed to celebrating the spirit of womanhood and empowering women with the freedom of choice. With a focus on bold design, craftsmanship, and sustainability, Aukera has quickly established itself as a disruptor in India’s jewellery landscape.
