Lenovo and Leo’s undercover agents get gamers to upgrade their laptops in a game.
This was one smart way to get the gaming community to watch hours of Lenovo ads disguised as in-game content....
Asian Paints Blends Poetry with Colour for NaPoWriMo
A Campaign Created by Ogilvy India. Mumbai: In a unique celebration of the National Poetry Writing Month (NaPoWriMo), Asian Paints, in...
Kirti Meera Sharad Joins BBDO India as Senior Vice President – Strategy.
At BBDO India, Kirti will lead strategic planning and drive data-led, culturally resonant brand narratives for clients. Mumbai: BBDO India has...
Bollywood Star Pankaj Tripathi joins Euro Adhesives Family to strengthen the ‘Pakka Jod’ as a National Brand Ambassador; Unveils New Campaign Championing Product Superiority
New 360° campaign #SirfJodoNahinFayedonKeSaathJodo set to go live from May 2025 across TV, Print, OOH & Digital Platforms. Mumbai: Euro Adhesives,...
Sony Pictures Networks India expands its Hindi movie universe with the launch of Sony MAX 1
With its tagline of ‘Filmon ka aisa chaska, jo dekhe hakka bakka’, Sony MAX 1 delivers a curated film experience...
Content India report highlights how Indian Entertainment business can capture US$6billion in unrealised value by 2030, through global partnerships, technology and fresh content strategy.
The report suggests a number of key strategic and structural changes that could add US$6billion in value to the Indian entertainment...
Hoopr Launches ‘Hoopr Smash’ – India’s first tech platform for seamless icensing of Bollywood & trending music.
Debuts this one-of-a-kind platform by onboarding iconic music label, YRF Music and 380+ Acclaimed Artists. Mumbai:Hoopr, India’s first music licensing platform,...
Scroll Mantra’s FY 2024-25 performance reflects strong growth strategy, achieving 35% surge and underscoring a year of strategic wins.
Introduces Next-Gen Services – Scroll Studio and Scrollfluence – to Power Brand Growth. Mumbai: Scroll Mantra, a full-service integrated marketing communications...
Prateek Bhardwaj, Minakshi Achan, Shashank Chaturvedi and Priya Shivakumar Appointed as Jury Chairs for the ABBY Awards 2025 powered by One Show.
Jury chairs for Brand Activation& Promotion, branded Content & Entertainment, Brand Activation & Promotion, Video Craft, Still Digital. Mumbai: The Ad...
Balaji Digital Raises the Bar with Its Third Original Series on JioHotstar, Kull – The Legacy of the Raisingghs.
Now, Balaji Digital has taken its storytelling to new heights with its latest offering, Kull – The Legacy of the...
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