Case Study: Effective introduction of a new genre
An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran’s marketing campaign helped the film open very...
An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran’s marketing campaign helped the film open very...
The film aims to raise awareness about the significance of early financial planning and the role of mutual funds in securing...
The strategic partnership is expected to enhance user experience across devices Mumbai: VWO, a leading experimentation and experience optimisation platform, announced...
VUI Live will oversee the brand’s marketing initiatives across a range of digital platforms Mumbai: VUI Live, a full-service Digital Marketing and...
Lahiri has over 17 years of experience in advertising and communications Mumbai: FCB ULKA, part of FCB Group India, is...
The core of the beautifully written film is the tender relationship between a mother and son Mumbai: ‘Postcards- Khul Ke...
SAB’s ‘Wagle Ki Duniya - Nayi Peedhi Naye Kissey’ continues to bring relatable stories to life Mumbai: Sony SAB’s ‘Wagle Ki Duniya...
The Swiss Beauty Craze products featured in the campaign are bold, vibrant, multi-functional, and easy-on-pocket, with trendy packagin Mumbai: Swiss Beauty,...
88 Games aims to put India on the global gaming map by creating immersive, culturally rich games that highlight the...
Key leaders step up and others depart as Disney Star and Viacom18 unite, ushering in a new era in Indian...