With a focus on cloud innovation and startup enablement, AWS strengthens its commitment to accelerating India’s dynamic entrepreneurial ecosystem
National, October 6, 2025: Amazon Web Services (AWS) has announced the appointment of Sriram Santhanam as Head of Startup Business for India, underscoring the company’s commitment to fostering innovation and supporting the nation’s rapidly expanding startup ecosystem.
In his new role, Sriram will lead AWS’s startup strategy across India, with a mandate to enable cloud-led innovation, enhance collaboration with founders and venture-backed companies, and guide startups through the complete growth journey—from architectural excellence and platform scalability to go-to-market enablement.
With more than 25 years of experience in B2B sales leadership, Sriram brings extensive expertise across industries and business models. Over the past four years at AWS, he has successfully led the Independent Software Vendor (ISV) business, managing one of the largest portfolios and driving growth across horizontal and vertical SaaS segments. His deep understanding of cloud transformation and SaaS innovation will play a pivotal role in strengthening AWS’s engagement with early- and growth-stage startups across India.
India’s startup ecosystem, now home to over 157,000 DPIIT-recognized startups and 123 unicorns, ranks as the third-largest in the world. As cloud, AI, and SaaS technologies fuel the next phase of digital innovation, AWS continues to position itself as a trusted partner helping startups scale efficiently, innovate faster, and build globally competitive businesses.
This leadership appointment marks a strategic step for AWS at a time when India’s startups are leveraging cloud and AI to redefine industries and accelerate digital growth.
About Amazon Web Services (AWS):
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud platform, offering over 240 fully featured services from data centers globally. Millions of customers — including startups, enterprises, and public sector organizations — use AWS to lower costs, become more agile, and innovate faster.
