The campaign urges India’s youth to ditch passive viewing and embrace their true creator spirit, with Pulsar as their ride of expression
Pune, August 6, 2025: Bajaj Auto, India’s favourite motorcycle brand and a global two-wheeler powerhouse, has unveiled a compelling new brand platform for its iconic Pulsar line — “Duniya Dekhti Hai. Tu Dikha”. This bold narrative is more than a slogan; it’s a movement that celebrates the fearless, authentic, and creative spirit of India’s youth.
In an era dominated by digital validation and fleeting trends, the campaign dares the youth — especially the creator generation — to break free from being mere spectators. It challenges them to experience the real rush, to get out from behind the screen, and to truly show the world what they’re made of — on a Pulsar.
Sumeet Narang, President, Marketing, Bajaj Auto Ltd., explained the brand’s vision:
> “With ‘Duniya Dekhti Hai. Tu Dikha’, we’re speaking to a generation that’s tired of borrowed experiences and filtered realities. Today’s youth crave the real rush — something raw, personal, and unfiltered. Pulsar has always stood with those who don’t just watch from the sidelines but choose to feel the thrill first-hand. This campaign is a tribute to that spirit — bold, original, and fiercely authentic.”
The campaign pushes a deeper philosophy — it’s not just about riding a motorcycle; it’s about owning your narrative. Pulsar becomes a symbol of raw confidence, originality, and the refusal to conform.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, further elaborated:
> “At a time when blending in is easy and standing out takes guts, Pulsar’s new platform ‘Duniya Dekhti Hai. Tu Dikha’ helps youth refuse to settle for the ordinary. It stands against passivity, conformity and being just another face in the crowd. It champions those who lead with originality, who create instead of copy and who ride not just to move but to make a mark. This is not a film-first campaign. The film is a trigger. The platform is where the brand comes alive. It’s story-doing, not just storytelling.”
With this new chapter, Bajaj Pulsar reinforces its legacy as more than just a motorcycle — it becomes a rallying cry for self-expression, originality, and fearless creation.
About Bajaj Auto:
Bajaj Auto is a global leader in two-wheeler and three-wheeler manufacturing and the world’s most valuable two-wheeler company. With innovation and performance at its core, Bajaj has consistently redefined biking for millions across the globe, with Pulsar standing as an iconic symbol of thrill and style.
