Marking one year of the world’s first CNG-powered motorcycle, Bajaj Auto’s latest TVC champions innovation, affordability, and sustainability as the new pillars of freedom.
Pune, 14th August 2025: Bajaj Auto Ltd., the world’s most valuable two- and three-wheeler company, is celebrating India’s 79th Independence Day with the launch of its new TVC campaign, Azaadi Aage Badhane Ki. The campaign redefines freedom for a modern era — one that fuels ambition, enhances affordability, and safeguards the environment.
Centred around the Bajaj Freedom 125, the world’s first CNG-powered motorcycle, the film reflects how everyday mobility can carry forward the spirit of independence by championing innovation, sustainability, and self-reliance.
“While Independence Day honours the freedoms won in the past, we want to spark a conversation about the freedoms we can create for the future,” the campaign conveys, urging the nation to see growth through the lens of responsible innovation.
The launch also marks a milestone for the Bajaj Freedom 125, which in just one year has sold over 65,000 units across India. This success underscores a growing shift among riders towards cost-effective, eco-conscious mobility solutions.
With Azaadi Aage Badhane Ki, Bajaj Auto reinforces its vision for progress — where innovation on two wheels supports the nation’s journey towards a sustainable future.
About Bajaj Auto Ltd.
Bajaj Auto Ltd. is the world’s most valuable manufacturer of two- and three-wheelers, renowned for its innovative engineering and commitment to sustainable mobility. The company has a global presence, with products sold in over 70 countries, and continues to lead in redefining the future of transportation.
Watch the TVC here: