New campaign reignites the thrill of real performance and celebrates a generation driven by originality and rebellion
Pune, August 4, 2025: Bajaj Auto Ltd., the world’s most valuable two-wheeler and three-wheeler company, has launched a bold new campaign for its iconic Pulsar brand, titled ‘Duniya Dekhti Hai. Tu Dikha.’ Aimed at India’s youth, the campaign is a rallying cry for authenticity — urging them to step out of passive consumption and reclaim the raw, real rush of creation and individuality.
In today’s world saturated with AI-generated content, curated influencer lifestyles, and virtual simulations, the campaign resonates with a generation craving something tangible. Pulsar positions itself as the antidote to synthetic highs — a symbol of self-expression, rebellion, and pure performance.
Reclaiming the Real Rush
The campaign challenges the spectator mindset. It urges the youth to put down their phones and pick up their imaginations, to stop scrolling and start living. Through compelling storytelling and powerful visuals, the campaign portrays Pulsarmaniacs — not as trend followers, but as bold creators who ride to make a statement, not just to move.
“With ‘Duniya Dekhti Hai. Tu Dikha,’ we’re speaking to a generation that’s tired of borrowed experiences and filtered realities,” said Sumeet Narang, President – Marketing, Bajaj Auto Ltd.
> “Today’s youth crave the real rush — something raw, personal, and unfiltered. Pulsar has always stood with those who don’t just watch from the sidelines but choose to feel the thrill first-hand. This campaign is a tribute to that spirit — bold, original, and fiercely authentic.”
More Than a Machine
With its unmatched power, sharp design, and precise engineering, the Pulsar has long been synonymous with thrill and innovation. This latest campaign elevates the machine into a cultural symbol — one that stands against conformity, celebrates self-expression, and inspires a movement led by fearless youth.
Whether it’s in their content, identity, or creative choices, the new generation seeks to lead with originality. Pulsar embodies that journey — redefining what it means to ride with purpose in a world that too often rewards imitation.
About Bajaj Auto Ltd.:
Headquartered in Pune, Bajaj Auto Ltd. is a global leader in two-wheeler and three-wheeler mobility, with a presence in over 70 countries. Known for its pioneering spirit, Bajaj continues to innovate across performance, design, and customer experience, with legendary brands like Pulsar, Dominar, Avenger, and Platina.
