Balaji has reaffirmed its leadership in India’s digital entertainment landscape.
Mumbai: Balaji Telefilms is on a winning streak in the digital world, delivering a hattrick of successful shows that have captured the imagination of audiences across India. The latest feather in its cap is KULL, which has not only opened to glowing reviews but also topped the charts. As per the recent Ormax OTT Audience Report for the week, KULL emerged as the #1 most-watched original web series in India, clocking 3.1 million viewers. This follows its strong performance the previous week, firmly establishing it as a breakout success.With its gripping narrative, standout performances, and nuanced presentation, KULL has become a word-of-mouth phenomenon. The show’s organic rise is particularly notable when compared to a recently launched Netflix series — which, despite a similar theme of family feuds and a massive promotional blitz, failed to resonate with audiences or generate sustained viewership. In contrast, KULL, powered by its storytelling integrity rather than star power or marketing spend, has become the go-to show for viewers seeking layered drama and emotional depth.This milestone marks the third consecutive digital success for Balaji, following two acclaimed JioCinema originals — Power of Paanch and Dus June Ki Raat. While Power of Paanch connected deeply with the youth through its authentic portrayal of college life and evolving friendships, Dus June Ki Raat was lauded for its emotionally complex characters and intense, unpredictable narrative.Speaking on the triumph of Balaji’s digital storytelling, Aparna Ramachandran, Head – Digital Originals, Balaji Telefilms, said: “At Balaji, we’ve always believed that the core of a great show is not its scale, but its soul. Audiences today are willing to experiment with stories as long as they reflect emotional honesty, cultural relevance, and narrative ambition – with KULL, we didn’t just create another series; we created a world where every character felt real, every conflict had weight, and every moment resonated. The reactions and numbers validate what we’ve instinctively known — that good storytelling always finds its audience.” She further added, “Our vision going forward is to keep experimenting with formats, genres, and narratives that challenge convention while staying rooted in what makes a story truly memorable. The digital space is vast and evolving, but our north star remains unchanged — to tell stories that matter.”Echoing similar sentiments on KULL’s success,Vivek Srivastava – Head of Hindi Special at JioHotstar shared, “Kull was always destined to be a hit — and now the frenzy is real. A gripping tale of power, betrayal, and family at war — the battle for the throne has never been this ruthless. Haven’t streamed it yet? Now’s the time. Now streaming on Jio Hotstar!”With KULL continuing its upward trajectory, Balaji Telefilms has once again proven its ability to blend storytelling craft with audience insight — and in doing so, reaffirmed its leadership in India’s digital entertainment landscape.
