National, October 9, 2025: BIG FM, one of India’s leading radio networks, has launched the fourth edition of its festive campaign Super Duper Dhamaka, featuring Bollywood actor Bobby Deol. The campaign aims to spread festive cheer while supporting local retailers and offering customers exciting deals and contests during Diwali.
Building on the success of previous seasons with Govinda, Sonu Sood, and Sonakshi Sinha, Season 4 leverages Bobby Deol’s star power across multimedia channels—including on-air radio plugs, BIG Live geo-targeted ads, RJ store visits, celebrity-led promotional videos, and festive branding kits. The campaign also features the popular Golden Contest, giving customers a chance to win merchandise signed by Bobby Deol.
Sunil Kumaran, CEO, BIG FM, said, “Super Duper Dhamaka has become synonymous with festive celebrations. With Bobby Deol as the face of this season, we aim to create an unmatched impact for our retailers and deliver an engaging festive journey for listeners, highlighting our hyperlocal strength across India.”
Atul Razdan, Chief Marketing & Product Officer, BIG FM, added, “This campaign empowers local retailers while entertaining listeners. Its multimedia approach ensures maximum visibility and engagement, boosting footfall and sales during the festive season.”
Bobby Deol commented, “Diwali is about togetherness and joy. I am excited to be part of Super Duper Dhamaka Season 4, celebrating festive cheer while supporting communities and retailers across India.”
This Diwali, BIG FM’s Super Duper Dhamaka Season 4 promises to brighten festive celebrations for retailers and customers alike.
