The premiere episode delivers 2.3x higher reach and 2.4x higher watch-time vs last season, setting new benchmarks for digital entertainment
National, August 29, 2025: Bigg Boss Season 19 has created history with its record-breaking OTT opening on JioHotstar, becoming the most-watched launch episode for the franchise in India. The premiere set new industry benchmarks, registering the highest-ever Day 1 video views for any Bigg Boss season on digital.
Compared to last year’s debut, Bigg Boss 19’s launch episode achieved 2.3x higher reach and 2.4x higher watch-time, while peak concurrency doubled over Bigg Boss 18. The unprecedented response underscores the show’s unmatched popularity and its growing dominance in India’s digital entertainment landscape.
Alok Jain, JioStar, expressed delight at the milestone:
> “We are thrilled with the phenomenal opening of Bigg Boss. The iconic show has delivered India’s biggest-ever OTT launch, achieving record Day 1 video views. The remarkable start reflects not just the scale and reach of the property but also the deep bond audiences share with Bigg Boss. The response has been overwhelming and we remain committed to keeping viewers engaged with compelling content and interactive features as the season unfolds.”
This season has attracted a strong sponsor lineup of 11 marquee brands across FMCG, auto, lifestyle, and personal care, including Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, Haier, Fujifilm, and Lux Cozi — reflecting Bigg Boss’ market-leading appeal and advertiser confidence.
Carrying forward its 18-year legacy in Indian non-fiction entertainment, Bigg Boss Hindi Season 19 introduces new-age engagement tools on JioHotstar, including live chats, polls, and a 24×7 live feed. These interactive features, combined with high-octane tasks and a fresh mix of housemates, have significantly boosted audience involvement and cultural conversations around the show.
The show’s mass appeal continues to be amplified by its host, Salman Khan, whose charisma and connection with viewers remain central to the property’s enduring success. With such a strong opening, Bigg Boss 19 is set to deliver yet another blockbuster season, reaffirming JioHotstar’s position as a leader in digital-first entertainment experiences.
