The campaign, conceptualised by Leo India, highlights the transformative power of colours in making festive moments unforgettable.
Mumbai, August 21, 2025: Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has launched a touching new digital film for Ganesh Chaturthi that celebrates the joy, devotion, and togetherness surrounding Bappa’s arrival. Rooted in the brand’s Duniya Ko Rang Do philosophy, the film captures how colours and paints can transform homes—and hearts—during this cherished festival.
The story follows a young boy’s heartfelt wish to bring Lord Ganesha home for the very first time. Initially hesitant due to the added responsibilities of work, guests, and home preparation, the family eventually embraces the child’s determination and joins together to welcome Bappa. The narrative underlines the role of painting and beautifying spaces as a symbolic gesture of inviting positivity and divinity into one’s home.
The film concludes with a festive wish from Birla Opus Paints—“Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do”—celebrating the spirit of Ganesh Chaturthi.
Conceptualised by Leo India, the film is available across YouTube, Facebook, Instagram, and LinkedIn, encouraging families across India to prepare their homes and hearts for the arrival of Bappa.
Commenting on the campaign, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said:
“Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this film, we wanted to tell the story through the eyes of a child welcoming Bappa for the first time. Paints play a unique role on such occasions, transforming spaces and adding colour to memories that last a lifetime.”
Adding further, Sachin Kamble, Chief Creative Officer, Leo South Asia, said:
“Birla Opus has always celebrated the transformational power of colours. This film captures that sentiment through a child’s innocent perspective, showing how Birla Opus goes beyond beautifying walls to transforming homes into spaces of celebration and love.”
With this campaign, Birla Opus Paints continues to reinforce its positioning as a brand that not only beautifies homes but also enriches traditions by bringing people together through colour and creativity.
About Birla Opus Paints:
Birla Opus Paints, under Aditya Birla Group’s Grasim Industries, is redefining the world of paints with innovative products, vibrant colour palettes, and customer-centric solutions. With its Duniya Ko Rang Do philosophy, the brand is committed to transforming spaces into expressions of joy, celebration, and modern living.
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