The ‘Birla Opus Assurance’ initiative underscores the brand’s confidence in product quality and commitment to consumer trust, with a one-year free repainting guarantee.
Mumbai, August 18, 2025: Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched its latest campaign, ‘Birla Opus Assurance’, introducing India’s first-ever free repainting promise in the decorative paints industry. This groundbreaking initiative reflects the brand’s confidence in its advanced product quality and commitment to consumer satisfaction.
Under the Birla Opus Assurance, customers are guaranteed a complete repainting service free of charge within one year if required, covering all weather-related conditions across all four seasons. This new assurance goes beyond the standard product warranty, offering homeowners peace of mind and long-term trust in their paint choices.
The campaign films, starring brand ambassadors Vicky Kaushal and Rashmika Mandanna, deliver the promise in an engaging style, complemented by performances from an ensemble cast including Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi. Through a mix of humour and storytelling, the TVCs creatively highlight the brand’s consumer-first philosophy while thanking the design and construction community for their continued endorsement.
Commenting on the launch, Rakshit Hargave, CEO, Birla Opus Paints, said:
“Our ‘Birla Opus Assurance’ initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. We understand that painting homes is a significant decision for consumers, and this assurance is our way of offering complete peace of mind while reinforcing our commitment to being a truly consumer-centric brand.”
Adding to this, Inderpreet Singh, Marketing Head, Birla Opus Paints, noted:
“We unveil ‘Birla Opus Assurance’ as a bold statement of confidence in our products’ quality. The films strike a balance of humour and reassurance, with Vicky and Rashmika bringing charm and relatability in varied looks and scenarios. Through this campaign, we aim to build Birla Opus Paints as a brand that not only promises but also delivers.”
Sachin Kamble, Chief Creative Officer, Leo – South Asia, further explained:
“For this campaign, we tapped into the Indian mindset of value, trust, and service quality. By bringing in opinion leaders like dealers, contractors, and architects, we highlighted Birla Opus’s unwavering commitment to quality. With humour and character-led storytelling, the films reiterate that Birla Opus Paints stands firmly behind its products with confidence, backed by free repainting assurance.”
The Birla Opus Assurance campaign will roll out across TV, digital, and print media in Hindi and major regional languages, aiming to build consumer trust, drive awareness, and encourage trials.
About Birla Opus Paints:
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, is a leading player in India’s decorative paints sector. With a focus on advanced product innovation, sustainability, and customer-centric solutions, Birla Opus is redefining the way India experiences colour, quality, and trust in home décor.
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