Mumbai: Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, launched a new and innovative range of Designer Finish with two exclusive and futuristic collections that will transform premium interior designing in India. Crafted to redefine luxury, the new range comes on the back of the brand expanding their retail footprint by launching their franchisee stores as well as company-owned company-operated experience stores – Birla Opus Paint Studio – which will enable consumers to experience the Designer Finish range first-hand. The exquisite range introduces two collections: the Dream Collection and Timeless Collection, each offering a distinct blend of nature-inspired elegance and cutting-edge technology. From high-definition 3D patterns and metallic brilliance to timeless and handcrafted finishes, Birla Opus Paints’ Designer Finish will bring walls to life with sophistication and depth. Designed for those who seek more than just colour, Designer Finish transforms spaces into expressions of individual style and eco-conscious living, while being extra durable and more superior, personifying Birla Opus Paints’ vision of “Duniya Ko Rang Do.”Commenting on the launch, Rakshit Hargave, CEO – Birla Opus Paints, said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value. Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury. At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistry that will definitely add a taste of luxury to your home.”The Dream Range brings high-definition 3D patterns and metallic finishes, perfect for creating statement walls, while offering over 150 trendy and water-resistant shades with durability and long-lasting beauty. It features 14 exclusive designs inspired by the elements of nature, including sea, clouds, and trees, with 10 color combinations per design. This results in 140 unique offerings that transform spaces into luxurious, captivating environments.The Timeless Range, on the other hand, embraces nature’s raw beauty, featuring lime-based materials with Italian-inspired craftsmanship, ideal for those seeking rustic and understated luxury. It comprises of 12 exclusive designs emulating natural textures like stone, clay, and marble, combining understated elegance. Both ranges are designed with eco-friendly, low-VOC formulations, ensuring healthier and more breathable indoor environments, without compromising on style or quality. Whether it’s for a contemporary or rustic look of your space, these ranges offer versatile finishes to suit any aesthetic.Both collections are crafted using eco-friendly, low-VOC formulations, ensuring healthier indoor environments without compromising on aesthetic appeal or quality. Whether for a contemporary or rustic look, these versatile finishes cater to diverse design sensibilities.Consumers can currently experience the Birla Opus Paints’ Designer Finish range at franchisee stores and the Paint Studios opened across key metros such as Mumbai (Worli and Vashi), Gurugram, and Lucknow recently. With plans to launch Birla Opus Paint Studios across other locations such as Bangalore, Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat as well as the brand’s growing network of franchisee stores, the availability of Designer Finishes is being further enhanced, ensuring accessibility and convenience for customers nationally.
