• About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, October 20, 2025
  • Login
Made-in-Media: Crafting Stories, Shaping Perspectives
Advertisement
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    These Are the 5 Big Tech Stories to Watch in 2017

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    So you want to be a startup investor? Here are things you should know

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    These Are the 5 Big Tech Stories to Watch in 2017

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    So you want to be a startup investor? Here are things you should know

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Brands

BLEP Unveils #NeverAgain Campaign to Expose Hidden Pet Nutrition Dangers and Champion Honest Feeding

News Desk by News Desk
July 3, 2025
in Brands
0
0
SHARES
8
VIEWS
Share on FacebookShare on Twitter

Pan-India initiative empowers pet parents to question misleading labels and make informed choices for their animals’ long-term health.

DELHI, INDIA – June 30, 2025: BLEP, the clean-label, human-grade pet food company known for real ingredients and radical transparency, has launched its latest digital initiative: the #NeverAgain campaign. Designed as a nationwide movement, the campaign aims to educate pet parents on the everyday nutritional pitfalls often hidden behind vague labels and marketing jargon—and to promote mindful feeding choices that prioritize pet health.

At its core, #NeverAgain seeks to shatter the common misconception that premium packaging equals quality nutrition. It invites pet parents across India to take simple, powerful pledges such as “Never again will I feed without reading the ingredient label” and “Never again will I assume ‘chicken flavour’ means real chicken.” By doing so, BLEP hopes to inspire a shift from passive trust to active awareness in pet care.

Interactive, Community-Led Storytelling

BLEP is rolling out the campaign with an engaging, creator-led digital strategy across Instagram and other social platforms. Leading pet content creators, holistic pet care experts, and real pet parents are sharing their personal #NeverAgain stories, highlighting the tangible link between mindful nutrition and improved health outcomes for pets. The campaign also features a nationwide social giveaway: ₹5,000 will be awarded to the most impactful story shared under the #NeverAgain hashtag, encouraging user-generated content and two-way dialogue within India’s growing community of modern pet parents.

A Sobering Wake-Up Call

BLEP’s campaign is backed by alarming statistics: pet diabetes has surged by 900% in recent decades, and 59% of dogs and 61% of cats in India are now overweight or obese. Even more concerning, one in two dogs over age ten is likely to develop cancer, and one in five cats will face it in their lifetime. BLEP hopes these figures will catalyze greater accountability and awareness in India’s pet care industry.

“Pet parents are doing their best, but many don’t realize what’s actually in the food they’re buying,” said Ravi Rathi, Founder of BLEP. “This campaign is about rejecting blind trust and choosing awareness. It’s not about fear—it’s about clarity, community, and better choices.”

A Personal Mission for Change

BLEP’s founding and the #NeverAgain movement were inspired by Ravi’s personal experience with his dog, Max, who suffered health problems on commercial pet food that improved only after a switch to simple, home-cooked meals. This journey solidified BLEP’s mission: pet food should be as thoughtfully sourced and transparently labeled as human food.

Outside of BLEP, Ravi remains active in animal welfare, supporting local adoption drives and shelters—underscoring that this campaign is not just a brand initiative, but a heartfelt commitment to pet wellness.

Tags: BLEPclean label pet foodhealthy pets Indiahonest pet nutritionIndian pet parentsmindful pet feedingNeverAgain campaignpet care awarenesspet diabetespet food transparencypet health Indiapet obesity statisticsRavi Rathi
News Desk

News Desk

Stay Connected test

  • 23.9k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest

Ai+ Smartphones Pulse and Nova 5G Sell Out on Flipkart Ahead of Next Sale on July 17

July 14, 2025

Zee Entertainment Launches Zee WRITERS ROOM to Discover India’s Next Generation of Screenwriters

July 15, 2025

UP Warriorz Rope in Comedian Zakir Khan for ‘Coach ki Khoj’ Campaign, Announce Abhishek Nayar as Head Coach for WPL Season 4

July 25, 2025

Bobby Deol Joins J. Hampstead as Brand Ambassador in New Luxury Menswear Campaign

July 14, 2025
made in media

Zee Entertainment Achieves Strong Margin Performance Amidst Market Challenges

0
Wondrlab and Bharat Matrimony Ignite Excitement with ‘Wedding Games’ Campaign”

Wondrlab and Bharat Matrimony Ignite Excitement with ‘Wedding Games’ Campaign”

0
TAM INDIA LOGO

Leading Brands Capture 10% of TV Ad Market, TAM AdEx Analysis Shows

0
Tourism Australia

Tourism Australia Enhances Leadership with Edward Kwek as Senior Business Events Manager for South and South East Asia

0
BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

October 9, 2025
Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

October 9, 2025
Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

October 9, 2025
STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

October 9, 2025

Recent News

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

October 9, 2025
Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

October 9, 2025
Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

October 9, 2025
STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

October 9, 2025
Made-in-Media: Crafting Stories, Shaping Perspectives

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow Us

Browse by Category

  • Advertisement
  • Agencies
  • All seperate
  • Apps
  • Brand Endorsement
  • Brands
  • Business
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • Entertainment
  • Fashion
  • Food
  • Gadget
  • Gaming
  • GEC
  • Health
  • Lifestyle
  • MIM Specials
  • Mobile
  • Mobile
  • Movie
  • Music
  • News
  • News
  • OTT
  • people Movement
  • Politics
  • PR
  • Report
  • Review
  • Science
  • Sports
  • Sports
  • Startup
  • Tech
  • Travel
  • World

Recent News

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

October 9, 2025
Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

October 9, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?